Journal of Public Policy and Marketing
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Information Technology, Marketing Practice, and Consumer Privacy: Ethical Issues Marketers’ use of the new information technologies has provided the opportunity for improved market segmentation and target marketing. However, the profession faces ethical conflicts because application of these technologies commonly invades consumer privacy. The authors examine the ethical dimensions of marketing practice in relation to consumer privacy. The meaning of privacy in a marke... ... hiện toàn bộ
Journal of Public Policy and Marketing - Tập 12 Số 1 - Trang 106-119 - 1993
Toward Insight and Relevance
Journal of Public Policy and Marketing - Tập 24 Số 1 - Trang 131-132 - 2005
Do Credit Card Users Systematically Underestimate Their Interest Rates? Evidence from the Survey of Consumer Finances This study examines credit card penalty pricing using data from the Survey of Consumer Finances. In particular, the author uses a flag in the data set for the first time to analyze bias in reported credit card interest rate. He also uses this flag to estimate how frequently people mistakenly believe they are not at a penalty interest rate. The results imply that, on average, consumers und... ... hiện toàn bộ
Journal of Public Policy and Marketing - Tập 30 Số 1 - Trang 133-139 - 2011
Consumer Privacy and Name Removal across Direct Marketing Channels: Exploring Opt-In and Opt-Out Alternatives The authors examine consumer perspectives of data collection awareness and knowledge of name removal mechanisms, such as opt in and opt out, across mail, telephone, and Internet direct channels. The authors investigate consumer privacy states based on the fair information practices of notice (data collection awareness) and choice (knowledge of name removal mechanisms). Data from a nationa... ... hiện toàn bộ
Journal of Public Policy and Marketing - Tập 19 Số 2 - Trang 238-249 - 2000
Privacy Concerns and Consumer Willingness to Provide Personal Information The authors examine potential relationships among categories of personal information, beliefs about direct marketing, situational characteristics, specific privacy concerns, and consumers’ direct marketing shopping habits. Furthermore, the authors offer an assessment of the trade-offs consumers are willing to make when they exchange personal information for shopping benefits. The findings... ... hiện toàn bộ
Journal of Public Policy and Marketing - Tập 19 Số 1 - Trang 27-41 - 2000
Dimensions of Privacy Concern among Online Consumers The Federal Trade Commission (FTC) is one of many organizations studying influences on consumer privacy online. The authors investigate these influences, taking into consideration the current body of literature on privacy and the Internet and the FTC's core principles of fair information practice. The authors analyze these influences to assess the underlying factors of privacy concern onl... ... hiện toàn bộ
Journal of Public Policy and Marketing - Tập 19 Số 1 - Trang 62-73 - 2000
Privacy and Ethical Issues in Database/Interactive Marketing and Public Policy: A Research Framework and Overview of the Special Issue Privacy is a high-profile public policy issue that affects consumers and marketers. The emergence of online marketing brings new privacy concerns that have resulted in Federal Trade Commission scrutiny and review. At the same time, industry groups and associations have been active in self-regulation efforts. To highlight areas in which marketing researchers can add value to the public pol... ... hiện toàn bộ
Journal of Public Policy and Marketing - Tập 19 Số 1 - Trang 1-6 - 2000
Consumer Online Privacy: Legal and Ethical Issues Consumer privacy is a public policy issue that has received substantial attention over the last thirty years. The phenomenal growth of the Internet has spawned several new concerns about protecting the privacy of consumers. The authors examine both historical and conceptual analyses of privacy and discuss domestic and international regulatory and self-regulatory approaches to confronting ... ... hiện toàn bộ
Journal of Public Policy and Marketing - Tập 19 Số 1 - Trang 7-19 - 2000
Privacy: Recognition of a Consumer Right This paper presents an overview of consumer privacy that integrates the public policy and behavioral literatures. Consumer privacy is defined in terms of control over information disclosure and the environment in which a consumer transaction occurs. These two dimensions generate a 2×2 matrix, identifying four states of privacy based on control over environment, information disclosure, bot... ... hiện toàn bộ
Journal of Public Policy and Marketing - Tập 10 Số 1 - Trang 149-166 - 1991
Marketing without Consent: Consumer Choice and Costs, Privacy, and Public Policy Most of the privacy debate pertains to personal information being collected and disseminated in databases without consumer consent or perhaps even knowledge. The author asserts that a more important issue is how these databases are used to impose marketing costs on consumers without their consent. All marketers realize it is costly to communicate to potential consumers, but they often for... ... hiện toàn bộ
Journal of Public Policy and Marketing - Tập 19 Số 1 - Trang 42-53 - 2000
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