Journal of Public Policy and Marketing
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Antecedents and Consequences of Risky Credit Behavior among College Students: Application and Extension of the Theory of Planned Behavior The Credit Card Act of 2009 reflects increased public policy concern about the risky credit behaviors of young adults. This act promotes increased responsibility of parents and implies that young adults must acquire financial knowledge and practice responsible financial behaviors. This study addresses this public issue by investigating the psychological processes underlying young adults’ ... ...
Journal of Public Policy and Marketing - Tập 30 Số 2 - Trang 239-245 - 2011
What a Waste! Exploring the Human Reality of Food Waste from the Store Manager's Perspective Food waste is a major problem in industrialized nations, and thus a better understanding of this phenomenon and its inherent complexity is imperative. As gatekeeper to the food supply chain, the retail and wholesale sector is a crucial actor in the pursuit of minimizing food waste. The authors draw on the perspective of marketing as exchange to provide a holistic exploration of food waste... ...
Journal of Public Policy and Marketing - Tập 35 Số 1 - Trang 3-25 - 2016
Hold the Salt! Effects of Sodium Information Provision, Sodium Content, and Hypertension on Perceived Cardiovascular Disease Risk and Purchase Intentions Excessive sodium intake is a major cause of hypertension, a significant risk factor for several forms of cardiovascular disease, including coronary heart disease, stroke, and heart failure. Despite this finding, the average intake among Americans is 150% of the maximum recommended level. The goal of this research is to obtain greater consumer insight into this important public health issu... ...
Journal of Public Policy and Marketing - Tập 31 Số 1 - Trang 4-18 - 2012
“Natural” Claims in Food Advertising: Policy Implications of Filling the Regulatory Void with Consumer Class Action Lawsuits Many consumers find advertising and labeling claims that a food is natural to be both compelling and trustworthy. For this reason, both the Federal Trade Commission and the Food and Drug Administration have long considered taking regulatory action to define “natural” in the food advertising context to prevent deception. However, neither agency has taken definitive action. As a result, con... ...
Journal of Public Policy and Marketing - Tập 34 Số 1 - Trang 131-141 - 2015
Health Creates Wealth? The use of Nutrition Claims and Firm Financial Performance Prior research has investigated consumers’ perceptions of nutritional information but does not detail how the use of nutrition claims on product packages maybe associated with a manufacturer's financial performance. Using data from 38 firms, the authors find evidence that a firm's stock market performance and sales relate significantly and positively to both the degree of nutritional emph... ...
Journal of Public Policy and Marketing - Tập 35 Số 1 - Trang 58-75 - 2016
Dimensions of Privacy Concern among Online Consumers The Federal Trade Commission (FTC) is one of many organizations studying influences on consumer privacy online. The authors investigate these influences, taking into consideration the current body of literature on privacy and the Internet and the FTC's core principles of fair information practice. The authors analyze these influences to assess the underlying factors of privacy concern onl... ...
Journal of Public Policy and Marketing - Tập 19 Số 1 - Trang 62-73 - 2000
Privacy: Recognition of a Consumer Right This paper presents an overview of consumer privacy that integrates the public policy and behavioral literatures. Consumer privacy is defined in terms of control over information disclosure and the environment in which a consumer transaction occurs. These two dimensions generate a 2×2 matrix, identifying four states of privacy based on control over environment, information disclosure, bot... ...
Journal of Public Policy and Marketing - Tập 10 Số 1 - Trang 149-166 - 1991
Toward Insight and Relevance
Journal of Public Policy and Marketing - Tập 24 Số 1 - Trang 131-132 - 2005
Information Technology, Marketing Practice, and Consumer Privacy: Ethical Issues Marketers’ use of the new information technologies has provided the opportunity for improved market segmentation and target marketing. However, the profession faces ethical conflicts because application of these technologies commonly invades consumer privacy. The authors examine the ethical dimensions of marketing practice in relation to consumer privacy. The meaning of privacy in a marke... ...
Journal of Public Policy and Marketing - Tập 12 Số 1 - Trang 106-119 - 1993
Mindfulness: Its Transformative Potential for Consumer, Societal, and Environmental Well-Being The authors propose that mindfulness is an antidote to mindless consumption, which adversely affects individual and collective well-being. The concept of mindfulness is explained and applied to the consumption context. More specifically, the authors examine mindful consumption as an ongoing practice of bringing attention, with acceptance, to inner and outer stimuli, and the effects of thi... ...
Journal of Public Policy and Marketing - Tập 35 Số 2 - Trang 198-210 - 2016
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