Journal of Public Policy and Marketing
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Antecedents and Consequences of Risky Credit Behavior among College Students: Application and Extension of the Theory of Planned Behavior The Credit Card Act of 2009 reflects increased public policy concern about the risky credit behaviors of young adults. This act promotes increased responsibility of parents and implies that young adults must acquire financial knowledge and practice responsible financial behaviors. This study addresses this public issue by investigating the psychological processes underlying young adults’ ... ...
Journal of Public Policy and Marketing - Tập 30 Số 2 - Trang 239-245 - 2011
Mindfulness: Its Transformative Potential for Consumer, Societal, and Environmental Well-Being The authors propose that mindfulness is an antidote to mindless consumption, which adversely affects individual and collective well-being. The concept of mindfulness is explained and applied to the consumption context. More specifically, the authors examine mindful consumption as an ongoing practice of bringing attention, with acceptance, to inner and outer stimuli, and the effects of thi... ...
Journal of Public Policy and Marketing - Tập 35 Số 2 - Trang 198-210 - 2016
Social Marketing: Its Definition and Domain The author argues that social marketing has been defined improperly in much of the literature. A revised definition is proposed and the domain of social marketing defined. He concludes with suggestions for implications for future growth of the discipline.
Journal of Public Policy and Marketing - Tập 13 Số 1 - Trang 108-114 - 1994
Do Credit Card Users Systematically Underestimate Their Interest Rates? Evidence from the Survey of Consumer Finances This study examines credit card penalty pricing using data from the Survey of Consumer Finances. In particular, the author uses a flag in the data set for the first time to analyze bias in reported credit card interest rate. He also uses this flag to estimate how frequently people mistakenly believe they are not at a penalty interest rate. The results imply that, on average, consumers und... ...
Journal of Public Policy and Marketing - Tập 30 Số 1 - Trang 133-139 - 2011
What a Waste! Exploring the Human Reality of Food Waste from the Store Manager's Perspective Food waste is a major problem in industrialized nations, and thus a better understanding of this phenomenon and its inherent complexity is imperative. As gatekeeper to the food supply chain, the retail and wholesale sector is a crucial actor in the pursuit of minimizing food waste. The authors draw on the perspective of marketing as exchange to provide a holistic exploration of food waste... ...
Journal of Public Policy and Marketing - Tập 35 Số 1 - Trang 3-25 - 2016
Information Technology, Marketing Practice, and Consumer Privacy: Ethical Issues Marketers’ use of the new information technologies has provided the opportunity for improved market segmentation and target marketing. However, the profession faces ethical conflicts because application of these technologies commonly invades consumer privacy. The authors examine the ethical dimensions of marketing practice in relation to consumer privacy. The meaning of privacy in a marke... ...
Journal of Public Policy and Marketing - Tập 12 Số 1 - Trang 106-119 - 1993
Can Consumers Interpret Nutrition Information in the Presence of a Health Claim? A Laboratory InvestigationThe authors report the results of a laboratory experiment that investigates whether consumers can evaluate nutrition information in the presence of a health claim. Results show that both health claims and nutrition information influence beliefs about product healthfulness. However, health claims do not influence the processing of nutrition information on a food label. Rather, health claims... ...
Journal of Public Policy and Marketing - Tập 15 Số 1 - Trang 16-27 - 1996
How Modification of the Nutrition Facts Panel Influences Consumers at Risk for Heart Disease: The Case of Trans Fat Making well-informed, healthful food choices helps people maintain a high quality of life. This is especially true for consumers suffering from serious diseases and conditions, such as coronary heart disease and diabetes. Two studies examine how the provision of information on trans fat, a nutrient that provides no known beneficial health benefits, in the Nutrition Facts panel influences ... ...
Journal of Public Policy and Marketing - Tập 27 Số 1 - Trang 83-97 - 2008
Effects of Nutrition Facts Panel Values, Nutrition Claims, and Health Claims on Consumer Attitudes, Perceptions of Disease-Related Risks, and Trust In a between-subjects experiment, the authors examine how differences in Nutrition Facts information on fat and fiber, coupled with differing claims for these nutrients (including multiple nutrient claims and a health claim), influence consumers’ product evaluations, perceptions and awareness of disease risk, and trust of the claims and Nutrition Facts information. Results show that the N... ...
Journal of Public Policy and Marketing - Tập 19 Số 2 - Trang 213-227 - 2000
The Impact of Health Claims on Consumer Search and Product Evaluation Outcomes: Results from FDA Experimental DataThe authors report results of a mall-intercept study regarding the effects of health claims on consumer information search and processing behavior. Results suggest that the presence of health and nutrient-content claims on food packages induces respondents to truncate information search to the front panel of packages. Respondents who either truncate information search or view claims provid... ...
Journal of Public Policy and Marketing - Tập 18 Số 1 - Trang 89-105 - 1999
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