Journal of Public Policy and Marketing
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Antecedents and Consequences of Risky Credit Behavior among College Students: Application and Extension of the Theory of Planned Behavior The Credit Card Act of 2009 reflects increased public policy concern about the risky credit behaviors of young adults. This act promotes increased responsibility of parents and implies that young adults must acquire financial knowledge and practice responsible financial behaviors. This study addresses this public issue by investigating the psychological processes underlying young adults’ ... ...
Journal of Public Policy and Marketing - Tập 30 Số 2 - Trang 239-245 - 2011
What a Waste! Exploring the Human Reality of Food Waste from the Store Manager's Perspective Food waste is a major problem in industrialized nations, and thus a better understanding of this phenomenon and its inherent complexity is imperative. As gatekeeper to the food supply chain, the retail and wholesale sector is a crucial actor in the pursuit of minimizing food waste. The authors draw on the perspective of marketing as exchange to provide a holistic exploration of food waste... ...
Journal of Public Policy and Marketing - Tập 35 Số 1 - Trang 3-25 - 2016
Hold the Salt! Effects of Sodium Information Provision, Sodium Content, and Hypertension on Perceived Cardiovascular Disease Risk and Purchase Intentions Excessive sodium intake is a major cause of hypertension, a significant risk factor for several forms of cardiovascular disease, including coronary heart disease, stroke, and heart failure. Despite this finding, the average intake among Americans is 150% of the maximum recommended level. The goal of this research is to obtain greater consumer insight into this important public health issu... ...
Journal of Public Policy and Marketing - Tập 31 Số 1 - Trang 4-18 - 2012
“Natural” Claims in Food Advertising: Policy Implications of Filling the Regulatory Void with Consumer Class Action Lawsuits Many consumers find advertising and labeling claims that a food is natural to be both compelling and trustworthy. For this reason, both the Federal Trade Commission and the Food and Drug Administration have long considered taking regulatory action to define “natural” in the food advertising context to prevent deception. However, neither agency has taken definitive action. As a result, con... ...
Journal of Public Policy and Marketing - Tập 34 Số 1 - Trang 131-141 - 2015
Health Creates Wealth? The use of Nutrition Claims and Firm Financial Performance Prior research has investigated consumers’ perceptions of nutritional information but does not detail how the use of nutrition claims on product packages maybe associated with a manufacturer's financial performance. Using data from 38 firms, the authors find evidence that a firm's stock market performance and sales relate significantly and positively to both the degree of nutritional emph... ...
Journal of Public Policy and Marketing - Tập 35 Số 1 - Trang 58-75 - 2016
Privacy Concerns and Consumer Willingness to Provide Personal Information The authors examine potential relationships among categories of personal information, beliefs about direct marketing, situational characteristics, specific privacy concerns, and consumers’ direct marketing shopping habits. Furthermore, the authors offer an assessment of the trade-offs consumers are willing to make when they exchange personal information for shopping benefits. The findings... ...
Journal of Public Policy and Marketing - Tập 19 Số 1 - Trang 27-41 - 2000
Dimensions of Privacy Concern among Online Consumers The Federal Trade Commission (FTC) is one of many organizations studying influences on consumer privacy online. The authors investigate these influences, taking into consideration the current body of literature on privacy and the Internet and the FTC's core principles of fair information practice. The authors analyze these influences to assess the underlying factors of privacy concern onl... ...
Journal of Public Policy and Marketing - Tập 19 Số 1 - Trang 62-73 - 2000
Privacy and Ethical Issues in Database/Interactive Marketing and Public Policy: A Research Framework and Overview of the Special Issue Privacy is a high-profile public policy issue that affects consumers and marketers. The emergence of online marketing brings new privacy concerns that have resulted in Federal Trade Commission scrutiny and review. At the same time, industry groups and associations have been active in self-regulation efforts. To highlight areas in which marketing researchers can add value to the public pol... ...
Journal of Public Policy and Marketing - Tập 19 Số 1 - Trang 1-6 - 2000
Privacy: Recognition of a Consumer Right This paper presents an overview of consumer privacy that integrates the public policy and behavioral literatures. Consumer privacy is defined in terms of control over information disclosure and the environment in which a consumer transaction occurs. These two dimensions generate a 2×2 matrix, identifying four states of privacy based on control over environment, information disclosure, bot... ...
Journal of Public Policy and Marketing - Tập 10 Số 1 - Trang 149-166 - 1991
Marketing without Consent: Consumer Choice and Costs, Privacy, and Public Policy Most of the privacy debate pertains to personal information being collected and disseminated in databases without consumer consent or perhaps even knowledge. The author asserts that a more important issue is how these databases are used to impose marketing costs on consumers without their consent. All marketers realize it is costly to communicate to potential consumers, but they often for... ...
Journal of Public Policy and Marketing - Tập 19 Số 1 - Trang 42-53 - 2000
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