Social Marketing: Its Definition and Domain

Journal of Public Policy and Marketing - Tập 13 Số 1 - Trang 108-114 - 1994
Alan R. Andreasen1
1Georgetown University

Tóm tắt

The author argues that social marketing has been defined improperly in much of the literature. A revised definition is proposed and the domain of social marketing defined. He concludes with suggestions for implications for future growth of the discipline.

Từ khóa


Tài liệu tham khảo

Andreasen Alan R., 1988, Journal of Health Care Marketing, 8, 38

Andreasen Alan R., 1993, Advances in Consumer Research, 20, 1

Andreasen Alan R., Marketing for Social Change.

10.1177/002224297403800413

Bernays Eugene, 1952, Public Relations.

10.1177/002224298104500208

Brown B., 1986, “Social Marketing and the Construction of a New Policy Domain: An Understanding of the Convergence Which Made Social Marketing Possible,”

10.1086/266887

Debus Mary, 1987, Lessons Learned from the Dualima Condom Test Market.

Elliott Barry J., 1991, A Re-examination of the Social Marketing Concept.

Fine Seymour, 1981, The Marketing of Ideas and Social Issues.

Fine Seymour, 1990, Social Marketing: Promoting the Causes of Public and Nonprofit Agencies.

10.1177/002224298004400404

Glanz Karen, 1990, Health Behavior and Health Education.

Hirschman Elizabeth, 1991, Advances in Consumer Research, 18, 1, 10.1086/209236

Hunt Shelby D., 1991, Modern Marketing Theory.

10.1093/poq/11.3.412

Kotler Philip, 1991, Strategic Marketing for Nonprofit Organizations, 4

10.1177/002224296903300103

Kotler Philip, 1989, Social Marketing: Strategies for Changing Public Behavior.

10.1177/002224297103500302

10.1177/002224297403800412

Magnuson Warren G., 1968, The Dark Side of the Marketplace.

Malafarina Katryna, 1993, Advances in Consumer Research, 20, 397

Manoff Richard K., 1985, Social Marketing.

Merton Robert, 1946, Mass Persuasion.

Murphy Philip, 1990, Social Marketing: Promoting the Causes of Public and Nonprofit Agencies, 68

Ramah Michael, 1992, Social Marketing and the Prevention of AIDS.

Rangun V.K., 1991, Teaching Note: Focusing the Concept of Social Marketing.

Rogers Everett M., 1962, Diffusion of Innovations.

10.1177/002224297904300202

Simon Julian, 1968, Demography, 5, 504

Smith William A., 1989, Lifestyles for Survival: The Role of Social Marketing in Mass Education.

10.1086/266353