Social Marketing: Its Definition and Domain
Tóm tắt
Từ khóa
Tài liệu tham khảo
Andreasen Alan R., 1988, Journal of Health Care Marketing, 8, 38
Andreasen Alan R., 1993, Advances in Consumer Research, 20, 1
Andreasen Alan R., Marketing for Social Change.
Bernays Eugene, 1952, Public Relations.
Brown B., 1986, “Social Marketing and the Construction of a New Policy Domain: An Understanding of the Convergence Which Made Social Marketing Possible,”
Debus Mary, 1987, Lessons Learned from the Dualima Condom Test Market.
Elliott Barry J., 1991, A Re-examination of the Social Marketing Concept.
Fine Seymour, 1981, The Marketing of Ideas and Social Issues.
Fine Seymour, 1990, Social Marketing: Promoting the Causes of Public and Nonprofit Agencies.
Glanz Karen, 1990, Health Behavior and Health Education.
Hunt Shelby D., 1991, Modern Marketing Theory.
Kotler Philip, 1991, Strategic Marketing for Nonprofit Organizations, 4
Kotler Philip, 1989, Social Marketing: Strategies for Changing Public Behavior.
Magnuson Warren G., 1968, The Dark Side of the Marketplace.
Malafarina Katryna, 1993, Advances in Consumer Research, 20, 397
Manoff Richard K., 1985, Social Marketing.
Merton Robert, 1946, Mass Persuasion.
Murphy Philip, 1990, Social Marketing: Promoting the Causes of Public and Nonprofit Agencies, 68
Ramah Michael, 1992, Social Marketing and the Prevention of AIDS.
Rangun V.K., 1991, Teaching Note: Focusing the Concept of Social Marketing.
Rogers Everett M., 1962, Diffusion of Innovations.
Simon Julian, 1968, Demography, 5, 504
Smith William A., 1989, Lifestyles for Survival: The Role of Social Marketing in Mass Education.