Journal of Public Policy and Marketing
SCOPUS (1995-2023)SSCI-ISI
0743-9156
1547-7207
Mỹ
Cơ quản chủ quản: American Marketing Association , SAGE Publications Inc.
Lĩnh vực:
Economics and EconometricsBusiness and International ManagementMarketing
Các bài báo tiêu biểu
Privacy Concerns and Consumer Willingness to Provide Personal Information The authors examine potential relationships among categories of personal information, beliefs about direct marketing, situational characteristics, specific privacy concerns, and consumers’ direct marketing shopping habits. Furthermore, the authors offer an assessment of the trade-offs consumers are willing to make when they exchange personal information for shopping benefits. The findings... ... hiện toàn bộ
Tập 19 Số 1 - Trang 27-41 - 2000
Social Marketing: Its Definition and Domain The author argues that social marketing has been defined improperly in much of the literature. A revised definition is proposed and the domain of social marketing defined. He concludes with suggestions for implications for future growth of the discipline.
Tập 13 Số 1 - Trang 108-114 - 1994
Dimensions of Privacy Concern among Online Consumers The Federal Trade Commission (FTC) is one of many organizations studying influences on consumer privacy online. The authors investigate these influences, taking into consideration the current body of literature on privacy and the Internet and the FTC's core principles of fair information practice. The authors analyze these influences to assess the underlying factors of privacy concern onl... ... hiện toàn bộ
Tập 19 Số 1 - Trang 62-73 - 2000
The Impact of Health Claims on Consumer Search and Product Evaluation Outcomes: Results from FDA Experimental DataThe authors report results of a mall-intercept study regarding the effects of health claims on consumer information search and processing behavior. Results suggest that the presence of health and nutrient-content claims on food packages induces respondents to truncate information search to the front panel of packages. Respondents who either truncate information search or view claims provid... ... hiện toàn bộ
Tập 18 Số 1 - Trang 89-105 - 1999
Privacy: Recognition of a Consumer Right This paper presents an overview of consumer privacy that integrates the public policy and behavioral literatures. Consumer privacy is defined in terms of control over information disclosure and the environment in which a consumer transaction occurs. These two dimensions generate a 2×2 matrix, identifying four states of privacy based on control over environment, information disclosure, bot... ... hiện toàn bộ
Tập 10 Số 1 - Trang 149-166 - 1991
Consumer Online Privacy: Legal and Ethical Issues Consumer privacy is a public policy issue that has received substantial attention over the last thirty years. The phenomenal growth of the Internet has spawned several new concerns about protecting the privacy of consumers. The authors examine both historical and conceptual analyses of privacy and discuss domestic and international regulatory and self-regulatory approaches to confronting ... ... hiện toàn bộ
Tập 19 Số 1 - Trang 7-19 - 2000
Information Technology, Marketing Practice, and Consumer Privacy: Ethical Issues Marketers’ use of the new information technologies has provided the opportunity for improved market segmentation and target marketing. However, the profession faces ethical conflicts because application of these technologies commonly invades consumer privacy. The authors examine the ethical dimensions of marketing practice in relation to consumer privacy. The meaning of privacy in a marke... ... hiện toàn bộ
Tập 12 Số 1 - Trang 106-119 - 1993
Antecedents and Consequences of Risky Credit Behavior among College Students: Application and Extension of the Theory of Planned Behavior The Credit Card Act of 2009 reflects increased public policy concern about the risky credit behaviors of young adults. This act promotes increased responsibility of parents and implies that young adults must acquire financial knowledge and practice responsible financial behaviors. This study addresses this public issue by investigating the psychological processes underlying young adults’ ... ... hiện toàn bộ
Tập 30 Số 2 - Trang 239-245 - 2011
Effects of Nutrition Facts Panel Values, Nutrition Claims, and Health Claims on Consumer Attitudes, Perceptions of Disease-Related Risks, and Trust In a between-subjects experiment, the authors examine how differences in Nutrition Facts information on fat and fiber, coupled with differing claims for these nutrients (including multiple nutrient claims and a health claim), influence consumers’ product evaluations, perceptions and awareness of disease risk, and trust of the claims and Nutrition Facts information. Results show that the N... ... hiện toàn bộ
Tập 19 Số 2 - Trang 213-227 - 2000
Consumer Privacy and Name Removal across Direct Marketing Channels: Exploring Opt-In and Opt-Out Alternatives The authors examine consumer perspectives of data collection awareness and knowledge of name removal mechanisms, such as opt in and opt out, across mail, telephone, and Internet direct channels. The authors investigate consumer privacy states based on the fair information practices of notice (data collection awareness) and choice (knowledge of name removal mechanisms). Data from a nationa... ... hiện toàn bộ
Tập 19 Số 2 - Trang 238-249 - 2000