Information Technology, Marketing Practice, and Consumer Privacy: Ethical Issues

Journal of Public Policy and Marketing - Tập 12 Số 1 - Trang 106-119 - 1993
Ellen R. Foxman1, Paula Kilcoyne2
1Department of Marketing, Bentley College
2Department of Political Science, The College of Wooster.

Tóm tắt

Marketers’ use of the new information technologies has provided the opportunity for improved market segmentation and target marketing. However, the profession faces ethical conflicts because application of these technologies commonly invades consumer privacy. The authors examine the ethical dimensions of marketing practice in relation to consumer privacy. The meaning of privacy in a marketing context is explored and specific marketing threats to consumer privacy are described. After examining current and potential mechanisms to safeguard consumer privacy, the authors conclude that marketers must make an active commitment to ethical behavior in this area if restrictive legislation is to be avoided.

Từ khóa


Tài liệu tham khảo

Akeroyd Anne V., 1988, Studies in Qualitative Methodology, 1, 179

Birnbaum Jeffrey H., 1991, Wall Street Journal, B1

Bloom Paul N., 1992, A Framework for Identifying the Legal and Political Risks of Using New Information Technologies to Support Marketing Programs: Commentary

Buchholz Rogene A., 1989, Fundamental Concepts and Problems in Business Ethics.

Bulkeley William M., 1992, Wall Street Journal, B14

10.1145/4372.4373

10.1038/scientificamerican0892-96

Churchill Gilbert A., 1991, Marketing Research: Methodological Foundations

Clark Lorenne M. G., 1978, Philosophical Law: Authority, Equality, Adjudication, Privacy, 167

Computer Professionals for Social Responsibility, 1992, Computer Privacy Digest, 1

Della Posta Melissa, 1989, Catalog Age, 6, 28

Eaton Joseph W., 1986, Card-Carrying Americans: Privacy, Security, and the National ID Card.

Enscoe David, 1989, Target Marketing, 1, 34

Flaherty David, 1978, Philosophical Law: Authority, Equality, Adjudication, Privacy, 141

Freedman Warren, 1987, The Right to Privacy in the Computer Age.

Gerberick Dahl A., 1976, Privacy, Security, and the Information Processing Industry

Gillmor Donald M., 1990, Mass Communication Law.

10.1177/074391569101000111

Hall Carl T., 1992, San Francisco Chronicle, A1

Hibbert Chris, 1992, What to Do When They Ask For Your Social Security Number

Hume Scott, 1992, Advertising Age, 1

Johnson Deborah G., 1985, Computer Ethics.

10.1177/074391569101000110

Katz v. United States (1967), 389 U.S. 347.

Konrad Walecia, 1992, Business Week, 62

Lacayo Richard, 1991, Time, 34

Levin Gary, 1992, Advertising Age, 15

1992, Marketing News, 1

Marx Gary, 1991, Whole Earth Review, 90

Marx Gary, 1992, Christian Science Monitor, 14

Miller Michael W., 1991, Wall Street Journal, B1

Miller Michael W., 1991, Wall Street Journal, B1

Miller Michael W., 1992, Wall Street Journal, R12

Murphy Patrick E., 1991, Advances in Marketing and Public Policy: A Research Annual, 2, 185

Paul v. Davis (1976), 424 U.S. 693.

Privacy Protection Study Commission, 1977, Personal Privacy in an Information Society.

10.2307/3700975

Rogers C. B., 1992, Business Week, 10

Rose Jeffrey J., 1992, San Diego Union, A1

Rule James, 1980, The Politics of Privacy: Planning for Personal Data Systems as Powerful Technologies.

Schwartz Evan I., 1992, Business Week, 39

Schwartz Joe, 1991, American Demographics, 13, 47

Smith Glenn Chatmas, 1989, UCLA Law Review, 145

Spiegelman Arthur, 1992, Boston Globe, 39

Surtees Lawrence, 1992, Toronto Globe and Mail, B3

Taff Anita, 1990, Network World, 13

1991, United States Code Congressional and Administrative News, 3

Wasserstrom Richard A., 1978, Philosophical Law: Authority, Equality, Adjudication, Privacy, 148

Westin Alan F., 1992, American Demographics, 14, 19

Westin Alan F., 1972, Databanks in a Free Society: Computers, Record-Keeping and Privacy.

Whalen v. Roe (1977), 429 U.S. 589.

Thông tin
Thông tin xuất bản

Journal of Public Policy and Marketing

Tập 12 Số 1

106-119

Thông tin tác giả