Mindfulness: Its Transformative Potential for Consumer, Societal, and Environmental Well-Being

Journal of Public Policy and Marketing - Tập 35 Số 2 - Trang 198-210 - 2016
Shalini Bahl1, George R. Milne1, Spencer M. Ross2, David Glen Mick3, Sonya A. Grier4, Sunaina Chugani5, Steven S. Chan6, Stephen Jay Gould5, Yoon‐Na Cho7, Joshua D. Dorsey8, Robert M. Schindler9, Mitchel R. Murdock10, Sabine Boesen-Mariani11
1Isenberg School of Management, University of Massachusetts, Amherst
2University of Massachusetts, Lowell
3University of Virginia
4Kogod School of Business, American University
5Baruch College ,
6Yeshiva University
7Villanova University
8WEST VIRGINIA UNIVERSITY
9Rutgers University, Camden
10Utah Valley University,
11Danone Nutricia Research

Tóm tắt

The authors propose that mindfulness is an antidote to mindless consumption, which adversely affects individual and collective well-being. The concept of mindfulness is explained and applied to the consumption context. More specifically, the authors examine mindful consumption as an ongoing practice of bringing attention, with acceptance, to inner and outer stimuli, and the effects of this practice on the consumption process. The transformative potential of mindful consumption is reviewed across domains of consumer, societal, and environmental well-being, with suggestions for future research. The article highlights some of the challenges to realizing the transformative potential of mindful consumption and concludes with suggestions for the actions that consumers, institutions, and policy makers could take to promote mindful consumption.

Từ khóa


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