Journal of Consumer Behaviour
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Consumer activity in social media: Managerial approaches to consumers' social media behavior
Journal of Consumer Behaviour - Tập 10 Số 6 - Trang 356-364 - 2011
ABSTRACTToday, consumers are involved in a variety of activities, ranging from
consuming content to participating in discussions, sharing knowledge with other
consumers, and contributing to other consumers' activities. With the enormous
interest in social media sites, such as YouTube, MySpace, Facebook, and
Wikipedia, consumers are assumed to be actively contributing to marketing
content. However,...
Transport and mobility decisions of consumers with disabilities
Journal of Consumer Behaviour - Tập 22 Số 2 - Trang 422-438 - 2023
AbstractPeople with disabilities are the world's largest minority stakeholder
group, and they continue to face significant challenges in every aspect of their
lives. This study explored the transport and mobility decisions of consumers
with disabilities (CWDs) in the context of Nigeria, one of the world's largest
developing countries, using the conservation of resources theory and the
intersection...
The consequences of unmet needs: the evolving role of motivation in consumer research
Journal of Consumer Behaviour - Tập 3 Số 4 - Trang 375-387 - 2004
AbstractThis paper proposes that dominant theories of human motivation rest on
the notion of salient unmet needs. Motivational theories, represented by
biological instinct theories (thesis) and social cognitive theories
(antithesis), are now showing signs of synthesis within the domain of consumer
research. Consumer and marketing research techniques can be made more insightful
and actionable by in...
Nostalgic bonding: exploring the role of nostalgia in the consumption experience
Journal of Consumer Behaviour - Tập 3 Số 2 - Trang 107-127 - 2003
AbstractThe recently awakened awareness of the past has produced a flurry of
research directed towards understanding the nostalgic aspects of the human
condition, towards investigating the role of nostalgia in the lives of
consumers, and towards the application of such knowledge to the design of
marketing strategies. With rare exceptions, however, such research has pursued a
quantitative survey‐ba...
Facebook rituals: Identifying rituals of social networking sites using structural ritualization theory
Journal of Consumer Behaviour - Tập 19 Số 2 - Trang 142-150 - 2020
AbstractThis article applies structural ritualization theory (SRT) to identify
different rituals and determine their importance in the daily lives of social
networking sites (SNS) users, especially Facebook users. A mixed‐methods
approach of in‐depth interviews and netnography viewed through the lens of SRT
allowed us to identify and analyze the types of rituals users engaged in, and
how these rit...
Mothers' experiences related to the disposal of children's clothing and gear: keeping Mister Clatters but tossing broken Barbie
Journal of Consumer Behaviour - Tập 9 Số 1 - Trang 57-68 - 2010
Abstract Drawing upon depth interviews with mothers, this study explores
meanings attached to children's items disposed of through various channels.
Items with little value (rubbish) such as broken toys were typically thrown
away. Items that had deep personal meaning for the mothers but that lacked clear
value to others (mementos) are kept in storage without plans for the future
transfer of owners...
Exploring consumer status and conspicuous consumption
Journal of Consumer Behaviour - Tập 4 Số 1 - Trang 25-39 - 2004
AbstractIn seeking to expand an understanding of consumption, this study
assesses the relationship between status consumption and conspicuous
consumption. Theoretically, the relationship between status consumption and
conspicuous consumption is problematic and, therefore, the main focus of this
paper examines the theoretical and empirical separation of consumers' status
consumption and conspicuous...
Influence of personality on ecological consumer behaviour
Journal of Consumer Behaviour - Tập 5 Số 3 - Trang 167-181 - 2006
Abstract We have recently seen the appearance of many studies which attempt to
discover the behaviour patterns of ecological consumers. For that reason, it
seems necessary to analyse the variables that shape this consumer profile. In
this study, we have focused on psychographic variables and, in particular, on
personality features. Following a survey with a random sample of 573
individuals, we des...
Do online environments promote sufficiency or overconsumption? Online advertisement and social media effects on clothing, digital devices, and air travel consumption
Journal of Consumer Behaviour - Tập 20 Số 2 - Trang 288-308 - 2021
AbstractSustainable consumption is increasingly shaped by online environments.
Everyday exposure to online advertisement and social media content by peers may
influence individual consumption decisions. By representative online surveys (N
= 2,694), we examined how perception of online environments influences
individual consumption levels of clothing, digital devices and leisure air
travel, mediate...
Materialism as a predictor variable of low income consumer behavior when entering into installment plan agreements
Journal of Consumer Behaviour - Tập 7 Số 1 - Trang 21-34 - 2008
Abstract This paper explores the influence of materialism on consumer
indebtedness among low income individuals who live in poor regions of Sao Paulo.
A materialism scale was adapted to this context and used to describe the level
of materialism among the population surveyed. Results obtained relative to the
relationship between materialism and socio‐demographic variables are compared to
those of p...
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