The consequences of unmet needs: the evolving role of motivation in consumer researchJournal of Consumer Behaviour - Tập 3 Số 4 - Trang 375-387 - 2004
J. David Pincus
AbstractThis paper proposes that dominant theories of human motivation rest on the notion of salient unmet needs. Motivational theories, represented by biological instinct theories (thesis) and social cognitive theories (antithesis), are now showing signs of synthesis within the domain...... hiện toàn bộ
Exploring consumer status and conspicuous consumptionJournal of Consumer Behaviour - Tập 4 Số 1 - Trang 25-39 - 2004
Aron O’Cass, Hmily McEwen
AbstractIn seeking to expand an understanding of consumption, this study assesses the relationship between status consumption and conspicuous consumption. Theoretically, the relationship between status consumption and conspicuous consumption is problematic and, therefore, the main focus of this paper examines the theoretical and empirical separation of consumers' s...... hiện toàn bộ
The rosy side and the blue side of emotional brand attachmentJournal of Consumer Behaviour - Tập 17 Số 3 - Trang 302-312 - 2018
Humphry Hung, Hao‐Te Lu
AbstractThis paper examines the rosy side (positive emotion) and the blue side (negative emotion) of brand attachment in consumer–brand relationships and their distinct motivational triggers. Adopting attachment theory, self‐determination theory, and the relationship investment model, this paper provides a richer understanding of the positivity and negativity of em...... hiện toàn bộ
On conflicted Swedish consumers, the effort to stop shopping and neoliberal environmental governanceJournal of Consumer Behaviour - Tập 9 Số 6 - Trang 454-469 - 2010
Cindy Isenhour
Abstract
Drawing on 14 months of in‐depth ethnographic research, this paper explores the difficulties and barriers that Swedish citizen‐consumers face in their attempts to reduce their environmental and social impacts. The research reveals that while many find it quite easy to turn off their lights, ride their ...... hiện toàn bộ
Proscription and its impact on anti‐consumption behaviour and attitudes: the case of plastic bagsJournal of Consumer Behaviour - Tập 9 Số 6 - Trang 470-484 - 2010
Anne Sharp, Stine Bordier Høj, Meagan Wheeler
Abstract
This paper empirically examines whether proscription of a habitual consumption item can act as a mechanism to develop anti‐consumption behaviour and attitudes. The paper tracks a legislated retail ban on single‐use polyethylene plastic bags, analysing 1167 interviews with shoppers before the ban's anno...... hiện toàn bộ
Consumer activity in social media: Managerial approaches to consumers' social media behaviorJournal of Consumer Behaviour - Tập 10 Số 6 - Trang 356-364 - 2011
Kristina Heinonen
ABSTRACTToday, consumers are involved in a variety of activities, ranging from consuming content to participating in discussions, sharing knowledge with other consumers, and contributing to other consumers' activities. With the enormous interest in social media sites, such as YouTube, MySpace, Facebook, and Wikipedia, consumers are assumed to be actively contributi...... hiện toàn bộ