Consumer activity in social media: Managerial approaches to consumers' social media behaviorJournal of Consumer Behaviour - Tập 10 Số 6 - Trang 356-364 - 2011
Kristina Heinonen
ABSTRACTToday, consumers are involved in a variety of activities, ranging from consuming content to participating in discussions, sharing knowledge with other consumers, and contributing to other consumers' activities. With the enormous interest in social media sites, such as YouTube, MySpace, Facebook, and Wikipedia, consumers are assumed to be actively contributi...... hiện toàn bộ
Transport and mobility decisions of consumers with disabilitiesJournal of Consumer Behaviour - Tập 22 Số 2 - Trang 422-438 - 2023
Emmanuel Mogaji, Genevieve Bosah, Nguyen Phong Nguyen
AbstractPeople with disabilities are the world's largest minority stakeholder group, and they continue to face significant challenges in every aspect of their lives. This study explored the transport and mobility decisions of consumers with disabilities (CWDs) in the context of Nigeria, one of the world's largest developing countries, using the conservation of reso...... hiện toàn bộ
The consequences of unmet needs: the evolving role of motivation in consumer researchJournal of Consumer Behaviour - Tập 3 Số 4 - Trang 375-387 - 2004
J. David Pincus
AbstractThis paper proposes that dominant theories of human motivation rest on the notion of salient unmet needs. Motivational theories, represented by biological instinct theories (thesis) and social cognitive theories (antithesis), are now showing signs of synthesis within the domain...... hiện toàn bộ
Nostalgic bonding: exploring the role of nostalgia in the consumption experienceJournal of Consumer Behaviour - Tập 3 Số 2 - Trang 107-127 - 2003
Morris B. Holbrook, Robert M. Schindler
AbstractThe recently awakened awareness of the past has produced a flurry of research directed towards understanding the nostalgic aspects of the human condition, towards investigating the role of nostalgia in the lives of consumers, and towards the application of such knowledge to the design of marketing strategies. With rare exceptions, however, such research has...... hiện toàn bộ
Facebook rituals: Identifying rituals of social networking sites using structural ritualization theoryJournal of Consumer Behaviour - Tập 19 Số 2 - Trang 142-150 - 2020
Darrell E. Bartholomew, Marlys J. Mason
AbstractThis article applies structural ritualization theory (SRT) to identify different rituals and determine their importance in the daily lives of social networking sites (SNS) users, especially Facebook users. A mixed‐methods approach of in‐depth interviews and netnography viewed through the lens of SRT allowed us to identify and analyze the types of rituals us...... hiện toàn bộ
Exploring consumer status and conspicuous consumptionJournal of Consumer Behaviour - Tập 4 Số 1 - Trang 25-39 - 2004
Aron O’Cass, Hmily McEwen
AbstractIn seeking to expand an understanding of consumption, this study assesses the relationship between status consumption and conspicuous consumption. Theoretically, the relationship between status consumption and conspicuous consumption is problematic and, therefore, the main focus of this paper examines the theoretical and empirical separation of consumers' s...... hiện toàn bộ
Influence of personality on ecological consumer behaviourJournal of Consumer Behaviour - Tập 5 Số 3 - Trang 167-181 - 2006
Elena Fraj Andrés, Eva Martínez
Abstract
We have recently seen the appearance of many studies which attempt to discover the behaviour patterns of ecological consumers. For that reason, it seems necessary to analyse the variables that shape this consumer profile. In this study, we have focused on psychographic variables and, in particular, on p...... hiện toàn bộ