Transport and mobility decisions of consumers with disabilities

Journal of Consumer Behaviour - Tập 22 Số 2 - Trang 422-438 - 2023
Emmanuel Mogaji1,2, Genevieve Bosah3, Nguyen Phong Nguyen4
1Department of Research Administration and International Relations, University of Economics Ho Chi Minh City, Ho Chi Minh City, Vietnam
2Greenwich Business School, University of Greenwich, London, UK
3Department of Media, University of Hertfordshire, Hatfield, UK
4School of Accounting, University of Economics Ho Chi Minh City, Ho Chi Minh City, Vietnam

Tóm tắt

AbstractPeople with disabilities are the world's largest minority stakeholder group, and they continue to face significant challenges in every aspect of their lives. This study explored the transport and mobility decisions of consumers with disabilities (CWDs) in the context of Nigeria, one of the world's largest developing countries, using the conservation of resources theory and the intersection of travel decisions, disability and country context regarding consumer behaviour. A total of 32 individuals with varying disabilities were interviewed. A thematic analysis of qualitative data revealed that CWDs make travel decisions based on their ability, as well as the availability, accessibility, affordability and reliability of different modes of transport. This study presents a conceptual framework illustrating the transport and mobility decisions of CWDs and highlights practical implications for various stakeholders.

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Thông tin xuất bản

Journal of Consumer Behaviour

Tập 22 Số 2

422-438

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