European Journal of Marketing
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“Mothers of invention”: maternal empowerment and convenience consumptionPurpose The paper explores how the complex relationship between consumption and production evolves as women enact their roles as mothers, and reconstruct their self‐identity through their use or avoidance of convenience products. Design/methodology/appr...
European Journal of Marketing - - 2006
INTQUAL ‐ an internal measure of service quality and the link between service quality and business performanceLooks at the importance of the service sector to national economies with interest for practitioners and academics. Posits that management has to determine what actions it needs to undertake to ensure it delivers service quality.
European Journal of Marketing - Tập 31 Số 8 - Trang 604-616 - 1997
Foreign women in Japanese television advertisingPurpose Acculturation theory shows how foreign actors have evolved in Japanese television commercials. If advertising mirrors culture, foreign businesses trying to advertise products in Japan need to be aware of societal changes and tailor their messages to the preferences of the local population. This paper aims to address ...
European Journal of Marketing - - 2012
Is today the right time to buy? Analysis of the factors which shape this opinionAims to define the index of consumer sentiment (ICS) and the different aspects which influence it. To this end, uses the hypothetical starting point that the subjective perception of the consumer’s economic situation has more to do with aspects of lifestyle than with socio‐demographic or economic characteristics. To prove this hypothesis, uses the statistical technique called “logistic reg... ...
European Journal of Marketing - - 1996
Oral participation in retail service delivery: a comparison of the roles of contact personnel and customersExplores observable oral participation (OOP) of customers at the front stage of the service delivery system within a retail store setting. Spoken interactions between a customer and a sales assistant are denoted as OOP1, and those between one customer and another as OOP2. The respective front stage roles of customers and sales assistants are examined through an analysis of the content of O... ...
European Journal of Marketing - Tập 30 Số 9 - Trang 75-90 - 1996
On Rethinking Marketing: Our Discipline, Our Practice, Our MethodsRethinking marketing should start with answers to three questions: Why
has our discipline made so few original contributions to the strategy
dialogue? Why have we focused on dysfunctional, rather than functional,
relationships, i.e. on unsuccessful marketing practice rather than
successful practice? Why do qualitative studies lack acceptance in
marketing? I suggest that the fact that marke... ...
European Journal of Marketing - Tập 28 Số 3 - Trang 13-25 - 1994
Competitive Reactions to Product Quality Improvements in Industrial MarketsGenerally it is assumed that quality improvements are important tools
for companies to gain a sustainable competitive advantage. The result of
product quality improvements depends, for example on the reaction of
competitors. If competitors react intensively and quickly, the outcome
of a product quality improvement might be different from what was
expected. From an empirical study in The Ne... ...
European Journal of Marketing - - 1994
The influence of culture on advertising effectiveness in China and the USAPresents findings from an empirical study which investigates the effects of different advertising appeals used across cultures. Cultural differences along the individualism‐collectivism dimension are hypothesized to affect people’s reactions to certain advertising appeals. Results indicate that appeals which emphasize individualistic benefits are more effective in the USA than in China. Wh... ...
European Journal of Marketing - Tập 31 Số 2 - Trang 134-149 - 1997
The effect of global leadership on purchasing process outcomesThis study examines the effects of transformational and transactional leadership behaviors on cycle time, customer orientation, and relationship commitment in the purchasing process of a multinational services organization. The focus is on the activities and relationships between the international strategic business units (SBUs) and the corporate buying center leadership of the organizatio... ...
European Journal of Marketing - Tập 32 Số 11/12 - Trang 1029-1050 - 1998
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