European Journal of Marketing

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Networks: a social marketing tool
European Journal of Marketing - - 2013
Jose M.Barrutia, CarmenEchebarria
Effects of discount framing in comparative price advertising
European Journal of Marketing - - 2012
SallyMcKechnie, JamesDevlin, ChristineEnnew, AndrewSmith
“Mothers of invention”: maternal empowerment and convenience consumption
European Journal of Marketing - - 2006
MarylynCarrigan, IsabelleSzmigin
Mail survey response behavior
European Journal of Marketing - - 1998
S.Tamer Cavusgil, Lisa A.Elvey‐Kirk
US Pleasure Travellers′ Perceptions of Selected European Destinations
European Journal of Marketing - Tập 26 Số 7 - Trang 45-64 - 1992
Rajshekhar G.Javalgi, Edward G.Thomas, S.R.Rao
INTQUAL ‐ an internal measure of service quality and the link between service quality and business performance
European Journal of Marketing - Tập 31 Số 8 - Trang 604-616 - 1997
AlbertCaruana, LeylandPitt
Exploring consumer brand name equity
European Journal of Marketing - Tập 46 Số 7/8 - Trang 938-951 - 2012
D.J.Griff Round, StuartRoper
Foreign women in Japanese television advertising
European Journal of Marketing - - 2012
DrewMartin
Is today the right time to buy? Analysis of the factors which shape this opinion
European Journal of Marketing - - 1996
VidalDíaz De Rada Igúzquiza
Perception of Product Quality in a Static State Utility Model
European Journal of Marketing - - 1990
Paul A.Huntington
Tổng số: 333   
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