Emerald
SCOPUS (1983-2023)SSCI-ISI
0265-1335
Cơ quản chủ quản: Emerald Group Publishing Ltd.
Lĩnh vực:
Economics and EconometricsMarketingBusiness and International Management
Các bài báo tiêu biểu
Risk, trust, and consumer online purchasing behaviour: a Chilean perspectivePurpose The purpose of this study is to investigate Chilean consumers’ online purchase behaviour with a specific focus on the influence of perceived risk and trust. Studies of this nature have been conducted quite extensively in developed countries and in cross‐cultural comparative studies most noticeably comparing the USA w...
Tập 29 Số 3 - Trang 253-275 - 2012
Identity, demographics, and consumer behaviorsPurpose The purpose of this paper is to focus on two questions that are especially pertinent to international marketers. Is a strong ethnic identity (EID) generally incompatible with a globally‐oriented disposition (cosmopolitanism: COS), and to what extent is the EID‐COS relationship stable across cultures and countries? Wh...
Tập 28 Số 3 - Trang 244-266 - 2011
Consumer-based brand equity measurement: lessons learned from an international study
Tập 32 Số 3/4 - Trang 307-328 - 2015
How global brands create firm value: the 4V modelPurpose – The purpose of this paper is to propose a conceptual framework – the 4V model – for better understanding how global brands create firm value. Organized around the global brand value chain, the 4V model includes four sets of value-creating activities: first, valued brands; second, value sources; third, value deliver...
Tập 31 Số 1 - Trang 5-29 - 2014
The impact of brand gender on brand equityPurpose – The purpose of this paper is to examine the influence of brand gender on brand equity across countries and cultures in various product domains. Design/methodology/approach – Consumers from ten countries on four continents r...
Tập 33 Số 2 - Trang 178-195 - 2016
CEO characteristics and SME foreign market entry mode choicePurpose – Using arguments from the upper echelons perspective this paper aims to examine the impact of CEO characteristics on small and medium-sized enterprises’ (SMEs’) equity foreign market entry mode choice and how these associations are jointly moderated by geographic experience of the firm and host-country political ris...
Tập 33 Số 2 - Trang 246-275 - 2016
International marketing agility: conceptualization and research agendaPurpose The aim of this paper is to conceptualize the notion of international marketing agility. Design/methodology/approach The approach adopted is to review and create a synopsis of the existing body of research on strategic ...
Tập 37 Số 2 - Trang 261-272 - 2020
The bond between country and brand stereotypes: insights on the role of brand typicality and utilitarian/hedonic nature in enhancing stereotype content transferPurpose Drawing on the stereotype content model (SCM), the authors investigate the stereotype content transfer (in terms of warmth and competence) from country to brand and the simultaneous impact of these two stereotypes on consumer responses toward brands. hiện toàn bộ
Tập 38 Số 6 - Trang 1143-1165 - 2021
Strategic re‐structuring by born‐globals using outward and inward‐oriented activityPurpose Current conceptualizations of born‐globals lack a full theoretical explanation of strategic re‐structuring through the use of outward and inward‐oriented activity and the processes of de‐internationalization and re‐internationalization. Strategy and internationalization processes are created by entrepreneurial behavi...
Tập 30 Số 2 - Trang 156-182 - 2013
MATERIALISM AND STATUS APPEALS IN JAPANESE AND US PRINT ADVERTISINGContent analyses of US and Japanese magazine advertisements featuring products and services in a home setting reveal several significant differences over time and support hypotheses based on comparative cultural values and economic conditions. As expected, recent Japanese advertising has increasingly emphasised status to a much greater degree than recent US advertising, and recent US adver... ... hiện toàn bộ
Tập 2 Số 4 - Trang 38-47 - 1985