Emerald
SCOPUS (1983-2025)SSCI-ISI
0265-1335
Cơ quản chủ quản: Emerald Group Publishing Ltd.
Lĩnh vực:
Economics and EconometricsMarketingBusiness and International Management
Phân tích ảnh hưởng
Các bài báo tiêu biểu
Risk, trust, and consumer online purchasing behaviour: a Chilean perspective
Tập 29 Số 3 - Trang 253-275 - 2012
PurposeThe purpose of this study is to investigate Chilean consumers’ online
purchase behaviour with a specific focus on the influence of perceived risk and
trust. Studies of this nature have been conducted quite extensively in developed
countries and in cross‐cultural comparative studies most noticeably comparing
the USA with Asian countries. However, examining consumers’ perceived risk and
trust...
Identity, demographics, and consumer behaviors
Tập 28 Số 3 - Trang 244-266 - 2011
PurposeThe purpose of this paper is to focus on two questions that are
especially pertinent to international marketers. Is a strong ethnic identity
(EID) generally incompatible with a globally‐oriented disposition
(cosmopolitanism: COS), and to what extent is the EID‐COS relationship stable
across cultures and countries? What roles do EID and COS play on consumer
behavior alongside key demographic...
Consumer-based brand equity measurement: lessons learned from an international study
Tập 32 Số 3/4 - Trang 307-328 - 2015
How global brands create firm value: the 4V model
Tập 31 Số 1 - Trang 5-29 - 2014
Purpose– The purpose of this paper is to propose a conceptual framework – the 4V
model – for better understanding how global brands create firm value. Organized
around the global brand value chain, the 4V model includes four sets of
value-creating activities: first, valued brands; second, value sources; third,
value delivery; and fourth, valued outcomes.Design/methodology/approach– The
approach is...
The impact of brand gender on brand equity
Tập 33 Số 2 - Trang 178-195 - 2016
Purpose– The purpose of this paper is to examine the influence of brand gender
on brand equity across countries and cultures in various product
domains.Design/methodology/approach– Consumers from ten countries on four
continents rated 20 global brands, leading to a total of 16,934 cross-clustered
observations. Linear mixed effect models examined a series of nested models,
testing three novel brand...
CEO characteristics and SME foreign market entry mode choice
Tập 33 Số 2 - Trang 246-275 - 2016
Purpose– Using arguments from the upper echelons perspective this paper aims to
examine the impact of CEO characteristics on small and medium-sized enterprises’
(SMEs’) equity foreign market entry mode choice and how these associations are
jointly moderated by geographic experience of the firm and host-country
political risk.Design/methodology/approach– The empirical analysis draws on data
gathere...
International marketing agility: conceptualization and research agenda
Tập 37 Số 2 - Trang 261-272 - 2020
PurposeThe aim of this paper is to conceptualize the notion of international
marketing agility.Design/methodology/approachThe approach adopted is to review
and create a synopsis of the existing body of research on strategic agility and
develop a conceptualization on how international marketing agility (IMA) should
be analyzed.FindingsInternational marketing agility is an emerging concept
driven la...
The bond between country and brand stereotypes: insights on the role of brand typicality and utilitarian/hedonic nature in enhancing stereotype content transfer
Tập 38 Số 6 - Trang 1143-1165 - 2021
PurposeDrawing on the stereotype content model (SCM), the authors investigate
the stereotype content transfer (in terms of warmth and competence) from country
to brand and the simultaneous impact of these two stereotypes on consumer
responses toward brands.Design/methodology/approachThe authors test a structural
equation model conceptualizing brand stereotypes as full mediators between
country ste...
Identifying export opportunities: the case of Thailand
Tập 21 Số 3 - Trang 255-278 - 2004
A decision support model is presented and discussed which aims at identifying
realistic export opportunities for a given exporting country. The model consists
of a screening process of four consecutive filters, through which relevant
information on markets (such as country risk indicators, macroeconomic data,
imports per product group, etc.) is fed, and which allows the identification and
deletion...
Employing information communication technologies to enhance qualitative international marketing enquiry
- 2006
PurposeExtant international marketing enquiry has been widely criticised for
lacking scope and ambition. Typically, empirical investigations have involved
single market studies employing quantitative methods and survey techniques.
Consequently, researchers have been challenged to embrace greater methodological
pluralism and broaden their geographical perspectives. This contribution posits
that new...