Emerald
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The importance of the internet in international business‐to‐business marketsPurpose The purpose of this paper is to provide empirical evidence on the actual use and market performance effects of information and communication technologies (ICT) with regard to international business‐to‐business marketing activities of small and medium‐sized enterprises (SMEs). ... hiện toàn bộ
Emerald - - 2008
Using the Interaction Approach to Understand International Trade ShowsInternational trade shows have increased in importance for the
promotion of goods and services overseas. Relatively little is known
about participation by firms in these shows. The International Marketing
and Purchasing Group′s interaction model is an appropriate analytical
tool for investigating trade shows in international marketing strategy.
Explains why the interaction model is useful ... ... hiện toàn bộ
Emerald - - 1992
Jitex: a case study of apparel marketing in the Czech RepublicAs Czech apparel and textile firms have moved towards privatization
following the 1989 revolution, they have reduced their dependence on the
state‐owned export organization, Centrotex, and they have introduced
in‐house marketing activities, departments and strategies. Discusses the
evolving marketing strategies at Jitex, a major formerly state‐owned
vertical knitting firm. Jitex employs 3,... ... hiện toàn bộ
Emerald - - 1995
The underlying social identities of a nation's brandPurpose The purpose of this paper is to draw on self‐categorisation theory and nation branding to investigate the social identities and influences which underpin consumer preferences for national brands. Design/methodology/approach A...
Emerald - Tập 27 Số 4 - Trang 450-465 - 2010
The internationalization speed of e‐commerce companies: an empirical analysisPurpose This study aims to explain the internationalization speed of e‐commerce companies (ECCs). Design/methodology/approach Based on the archive data of the American ECCs, the study used multiple regression analysis to estimate the...
Emerald - Tập 22 Số 6 - Trang 693-709 - 2005
The bases of power in international channelsThis study tests the psychometric properties of alternative power measures ‐ which are grounded in the US research ‐ in Saudi Arabia and investigates if the power‐conflict and power‐satisfaction relationships purported to exist in US channels hold true in Saudi Arabia. The study results raise some questions on the applicability of American measures in a different setting. Likewise, the stu... ... hiện toàn bộ
Emerald - Tập 15 Số 2 - Trang 140-150 - 1998
Marketing Strategies for Mature Products in a Rapidly Developing Country: A Contingency ApproachReports the findings of a study that examined the relative impact
of various marketing strategies on the performance of mature products in
a rapidly developing country, South Korea, from a contingency theory
perspective. The results indicate that the competitive environment of
the maturity stage in the product life cycle in Korea can be classified
into four distinctive types and that diff... ... hiện toàn bộ
Emerald - - 1993
Choosing between wholly‐owned subsidiaries and joint ventures of MNCs from an emerging marketPurpose The purpose of this paper is to examine the impact that three sets of variables – derived from transaction cost theory (TCT), the resource‐based view (RBV), and institutional environment – have on choice of entry strategies of multinational corporations (MNCs) from an emerging market. ... hiện toàn bộ
Emerald - Tập 27 Số 3 - Trang 338-365 - 2010
How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
Emerald - Tập 27 Số 4 - Trang 480-483 - 2010
Tổng số: 187
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