Emerald
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Personal uses and perceived social and economic effects of advertising in Bulgaria and RomaniaPurpose The objective of this paper is to uncover the underlying dimensions of, and examine the similarities and differences in, personal uses of advertising, perceived socio‐economic effects of advertising, and consumer beliefs and attitudes toward advertising in Bulgaria and Romania. Moreover, it aims to identify the relat...
Emerald - Tập 24 Số 5 - Trang 539-562 - 2007
Korean Importer Perceptions of US and Japanese Industrial Goods ExportersUS firms must improve their ability to respond to Japanese
competition when marketing in Asian markets such as Korea. Previous
studies of import purchasing have focused primarily on foreign buyers′
perceptions of exporting countries′ products and associated marketing
mix components. Examines the relative importance of these product offer
variables in conjunction with a set of non‐marketing... ...
Emerald - Tập 9 Số 2 - 1992
Consumer attitudes towards Internet advertisingAdvertising on the Internet can be viewed as a social contract between advertisers and Internet users. The attributes comprising this contract are: access to advertisements, placement of advertisements, message, influence on fee, and information collection. Examines empirically the tradeoffs consumers make among the attributes in the social contract using an online survey analysed through ... ...
Emerald - Tập 14 Số 5 - Trang 362-375 - 1997
The internationalization speed of e‐commerce companies: an empirical analysisPurpose This study aims to explain the internationalization speed of e‐commerce companies (ECCs). Design/methodology/approach Based on the archive data of the American ECCs, the study used multiple regression analysis to estimate the...
Emerald - Tập 22 Số 6 - Trang 693-709 - 2005
Applying intelligent cultural networks to marketing analysisPurpose In the real world, an occurrence of an event is often affected by a large number of potential factors. The purpose of this paper is to identify causal factors hidden in the data and discover the underlying causality from the observed data. Desig...
Emerald - - 2009
Explaining export development through psychic distance: enlightening or elusive?
Emerald - Tập 15 Số 5 - Trang 357-372 - 1998
Using the Interaction Approach to Understand International Trade ShowsInternational trade shows have increased in importance for the
promotion of goods and services overseas. Relatively little is known
about participation by firms in these shows. The International Marketing
and Purchasing Group′s interaction model is an appropriate analytical
tool for investigating trade shows in international marketing strategy.
Explains why the interaction model is useful ... ...
Emerald - - 1992
The importance of country images in the formation of consumer product perceptionsPresents the results of a survey conducted among 194 retail salesmen of electronic equipment and 190 male consumers. According to salesmen, country of origin is a much less important attribute for shoppers of video‐cassette recorders and themselves than brand reputation. For the purpose of comparison, both salesmen and consumers provided direct evaluative judgements of 13 countries on thei... ...
Emerald - Tập 16 Số 2 - Trang 108-126 - 1999
Jitex: a case study of apparel marketing in the Czech RepublicAs Czech apparel and textile firms have moved towards privatization
following the 1989 revolution, they have reduced their dependence on the
state‐owned export organization, Centrotex, and they have introduced
in‐house marketing activities, departments and strategies. Discusses the
evolving marketing strategies at Jitex, a major formerly state‐owned
vertical knitting firm. Jitex employs 3,... ...
Emerald - - 1995
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