Brand preference in Islamic bankingEmerald - - 2011
KhaliqAhmad, Ghulam AliRustam, Michael M.Dent
PurposeUniversity students have a clear need for bank accounts as they have fees, expenses and cash needs. The usefulness of a current account is therefore pre‐evident and Islamic banks need to focus on their brand image and the services they offer. Indeed, understanding bank selection from Muslim customer's perspective can...... hiện toàn bộ
Consumption of functional food model for Malay Muslims in MalaysiaEmerald - Tập 2 Số 2 - Trang 104-124 - 2011
SitiHasnah Hassan
PurposeThe purpose of this paper is to reveal and understand the consumption of functional food model for Malay Muslim consumers in Malaysia. The paper presents a new framework to understand how the majority of Malay Muslim consumers living in multicultural societies make their functional food choices in the modern world.... hiện toàn bộ
Is spiritual tourism a new strategy for marketing Islam?Emerald - - 2010
FarooqHaq, HoYin Wong
PurposeSpiritual tourism has recently been accepted as a growing segment of tourism in business and research circles. The purpose of this paper is to suggest a new dimension in Islamic marketing and investigates spiritual tourism as a new strategy for marketing Islam as a religion.... hiện toàn bộ
Materialism in young consumersEmerald - Tập 3 Số 3 - Trang 255-282 - 2012
HagarAdib, NohaEl‐Bassiouny
PurposeIn the current highly commercialized environment, youth materialism is believed to be elevating. Given the adverse effects of materialism on society in general and on young consumers in particular, the purpose of this research is to gain a better understanding of youth materialism in Egypt along with parental influen...... hiện toàn bộ