Ý định hành vi và sự áp dụng của ngân hàng trực tuyến trong số các khách hàng của các ngân hàng Hồi giáo tại Malaysia: một phân tích sử dụng mô hình UTAUT2

Emerald - Tập 13 Số 5 - Trang 1171-1197 - 2022
Hassanudin Mohd Thas Thaker1, Mohamed Asmy Mohd Thas Thaker2, Ahmad Khaliq2, Anwar Allah Pitchay3, Hafezali Iqbal Hussain4
1Sunway University, Selangor, Malaysia
2International Islamic University Malaysia, Kuala Lumpur, Malaysia
3University Sains Malaysia, Goergetown, Malaysia
4Taylor’s Business School, Taylor’s University, Subang Jaya, Malaysia and University of Economics and Human Sciences in Warsaw, Warsaw, Poland

Tóm tắt

Mục tiêu Nghiên cứu này nhằm điều tra ý định hành vi và sự áp dụng ngân hàng trực tuyến (IB) trong số các khách hàng của các ngân hàng Hồi giáo trong nước và nước ngoài tại Malaysia. Thiết kế/phương pháp nghiên cứu Phiếu khảo sát được phân phối trong số các khách hàng của các ngân hàng Hồi giáo tại hai bang chính, cụ thể là Kuala Lumpur và Selangor. Số lượng khách hàng tham gia là 319 (n = 319). Dữ liệu được phân tích bằng phương pháp bình phương nhỏ nhất một phần (PLS) và về mặt lý thuyết, khung nghiên cứu trong nghiên cứu này được hướng dẫn bởi lý thuyết thống nhất về sự chấp nhận và sử dụng công nghệ 2 (UTAUT2). Kết quả Phân tích PLS thông minh đưa ra ba kết quả chính, cụ thể là các biến như kỳ vọng hiệu suất, kỳ vọng nỗ lực, giá trị giá, điều kiện hỗ trợ và thói quen có ảnh hưởng tích cực đối với ý định hành vi và dẫn đến sự áp dụng IB. Hai biến khác, cụ thể là ảnh hưởng xã hội và động lực thích ứng có liên quan tiêu cực và không có ý nghĩa đối với ý định hành vi. Thứ ba, bài báo này cũng nhận thấy rằng điều kiện hỗ trợ và thói quen có sự liên kết trực tiếp với việc áp dụng IB. Ứng dụng thực tiễn Dựa trên kết quả, các ngân hàng Hồi giáo có thể thực hiện các biện pháp cần thiết để thiết kế một chính sách tốt hơn để thúc đẩy hơn nữa việc sử dụng IB trong số khách hàng của họ. Bằng cách xác định những yếu tố đó, điều này, có lẽ, có thể cho phép các ngân hàng Hồi giáo đầu tư thêm ý tưởng vào những yếu tố quan trọng đó ảnh hưởng đến sự quan tâm của họ, và sau đó dẫn đến việc kinh doanh tốt cho các ngân hàng Hồi giáo khi khách hàng ngày nay đang tìm kiếm các yếu tố đơn giản và tiện lợi khi sử dụng IB. Giá trị nguyên bản Nghiên cứu này được kỳ vọng sẽ tăng cường tài liệu hiện có về ngân hàng trực tuyến, đặc biệt là trong nghiên cứu ngân hàng Hồi giáo về công nghệ tiên tiến. Nghiên cứu hạn chế đã được thực hiện trong Malaysia, đặc biệt về ý định và việc áp dụng liên tục của IB trong các ngân hàng Hồi giáo sử dụng khung UTAUT2. Điều này sẽ là nghiên cứu đột phá trong việc xác định các yếu tố ảnh hưởng đến việc áp dụng liên tục của khách hàng đối với IB.

Từ khóa

#ngân hàng trực tuyến #ngân hàng Hồi giáo #Malaysia #UTAUT2 #ý định hành vi #áp dụng công nghệ #nghiên cứu tài chính

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