Emerald
ESCI-ISI SCOPUS (1994-2025)
1462-6004
Cơ quản chủ quản: Emerald Group Publishing Ltd.
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Strategy and ManagementBusiness, Management and Accounting (miscellaneous)
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Các bài báo tiêu biểu
Social entrepreneurship
Tập 14 Số 3 - Trang 418-434 - 2007
PurposeThe purpose of this paper is to address the emerging practice of social
entrepreneurship by exploring the historical and theoretical antecedents of
social enterprise and its contemporary practice. By exploring key theoretical
concepts, the paper draws comparisons between “for‐profit” and social
entrepreneurs. The paper seeks to discuss the contemporary practice of social
entrepreneurship. D...
Marketing for survival: a comparative case study of SME software firms
Tập 19 Số 4 - Trang 712-728 - 2012
PurposeThis study seeks to explore the success and failure of two similar small
software technology firms from a marketing perspective. Using a dyadic approach,
the research aims to compare the degree of customer orientation and
innovativeness exhibited in both firms and to understand contributing factors
for success and failure.Design/methodology/approachA two‐case comparative case
study was empl...
Acceptance and usage of social media as a platform among student entrepreneurs
Tập 24 Số 2 - Trang 375-393 - 2017
Purpose While it is perceived that adoption reflects acceptance, the purpose of
this paper is to argue that individual usage is critical and cannot be
guaranteed by mere adoption. This study, therefore, focuses on the factors (i.e.
performance expectancy, perceived trust, perceived risk, facilitating condition,
and perceived enjoyment) contributing to the adoption and ultimately usage of
social me...
The impact of product management on SME performance
Tập 18 Số 4 - Trang 695-714 - 2011
PurposeThe purpose of this paper is to examine the impact of product management
as a set of organizational capabilities. It aims to investigate product
management as a set of boundary spanning capabilities, by empirically relating
these to firm performance.Design/methodology/approachA measurement instrument is
developed and validated based on the extant product management literature. Using
a heter...
Handbook of Research in Entrepreneurship Education – Volume 1: A General Perspective
Tập 15 Số 2 - Trang 419-421 - 2008
MARKETING PLANNING IN SMALL FIRMS: AN ASSESSMENT AND AGENDA FOR SURVIVAL AND GROWTH
Tập 1 Số 3 - Trang 1-6 - 1994
Recent research has confirmed that marketing continues to have a low status
among small firms in the UK. This paper considers the theory of marketing
planning and its relevance to small firms, and reports on the key findings of a
qualitative research project which investigated the levels of understanding and
utilisation of marketing and marketing planning in small Cambridgeshire firms.
The results...
Business sustainability: empirical evidence on operational skills in SMEs in South Africa
Tập 19 Số 1 - Trang 146-163 - 2012
PurposeActivities in the manufacturing sector are often considered the bedrock
of an economy and a key driver of growth and development. Within the South
African manufacturing sector, operations skills are reported to be deficient and
are often cited as a main cause of failure in small, medium and micro
enterprises (SMMEs). This study aims to explore and test this fragile
relationship between oper...
CHANGES IN THE NATURE OF UK SMALL BUSINESS RESEARCH, 1980–1990. PART TWO: CHANGES IN THE NATURE OF THE OUTPUT
Tập 2 Số 1 - Trang 59-66 - 1995
Significant changes have taken place in the nature, organisation and management
of research on the UK SME sector over the past decade. This is the second in a
short series of papers documenting and analysing those changes. As in part one,
the data set addressed is the published proceedings of the ‘UKEMRA’ annual
research conferences, which constitute the most comparable, relevant record of
such re...