PurposeThe purpose of this paper is to address the emerging practice of social
entrepreneurship by exploring the historical and theoretical antecedents of
social enterprise and its contemporary practice. By exploring key theoretical
concepts, the paper draws comparisons between “for‐profit” and social
entrepreneurs. The paper seeks to discuss the contemporary practice of social
entrepreneurship. D... hiện toàn bộ
Sara Parry, Rosalind Jones, Jennifer Rowley, Beata Kupiec‐Teahan
PurposeThis study seeks to explore the success and failure of two similar small
software technology firms from a marketing perspective. Using a dyadic approach,
the research aims to compare the degree of customer orientation and
innovativeness exhibited in both firms and to understand contributing factors
for success and failure.Design/methodology/approachA two‐case comparative case
study was empl... hiện toàn bộ
Noorshella Che Nawi, Abdullah Al Mamun, Noorul Azwin Md Nasir, Noorlisa Maria bt A. Hamid Shokery, Nursalihah Binti Ahmad Raston, Syed Ali Fazal
Purpose While it is perceived that adoption reflects acceptance, the purpose of
this paper is to argue that individual usage is critical and cannot be
guaranteed by mere adoption. This study, therefore, focuses on the factors (i.e.
performance expectancy, perceived trust, perceived risk, facilitating condition,
and perceived enjoyment) contributing to the adoption and ultimately usage of
social me... hiện toàn bộ
PurposeThe purpose of this paper is to examine the impact of product management
as a set of organizational capabilities. It aims to investigate product
management as a set of boundary spanning capabilities, by empirically relating
these to firm performance.Design/methodology/approachA measurement instrument is
developed and validated based on the extant product management literature. Using
a heter... hiện toàn bộ
Significant changes have taken place in the nature, organisation and management
of research on the UK SME sector over the past decade. This is the second in a
short series of papers documenting and analysing those changes. As in part one,
the data set addressed is the published proceedings of the ‘UKEMRA’ annual
research conferences, which constitute the most comparable, relevant record of
such re... hiện toàn bộ
PurposeThis paper aims to draw upon the findings of a research project which
investigated networking styles by owner/managers of small businesses. The
authors' specific objective was to analyse the impact of such networking
activities on business growth to develop a taxonomy of networking based on size,
business model and attitudes of the owner to their use of online and offline
networking.Design/... hiện toàn bộ