The provision and accessibility of small business Web sites: a survey of independent UK breweries

Emerald - Tập 11 Số 3 - Trang 302-314 - 2004
JackieFry1, DavidTyrrall2, GeoffPugh3, JohnWyld4
1Research Fellow in the Accounting and Finance Research Unit at the Open University Business School, Milton Keynes, UK
2Lecturer in Accounting at Cass Business School, City University, London, UK
3Principal Lecturer in Economics, Staffordshire University Business School, Stafford, UK
4Senior Lecturer in Economics, Staffordshire University Business School, Stafford, UK

Tóm tắt

This paper surveys the population of independent breweries in the UK to ascertain their Web site usage and accessibility via the Internet. It finds independent breweries have tended to lag similarly sized business in other sectors in the provision or abandonment of company Web sites. Most of their Web sites have intuitively easy URLs and are readily accessible via brewery directories, but are less accessible via popular search engines. Most are corporate Web sites rather than marketing or selling tools. The paper concludes with a discussion of business and policy implications for small businesses and the Internet.

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