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Commentary: Cities as service factories? Using the servuction system for marketing cities as shopping destinations States that the importance of retailing to the vitality and viability of many town and city centres is widely acknowledged. However, the marketing of these locations to date has largely focused on tourism or inward economic investment. Identifies many of the factors to be considered in the definition of the “place” product, with particular reference to how urban centres can define their retail “offer”. Proposes an exploratory conceptual framework for the determination of the urban retail offer based on the servuction system.
Tập 25 Số 6 - Trang 204-210 - 1997
China: the planned to free market paradigm Reveals that the People′s Republic of China is a market in
transition. The Chinese Government wants to modernize the retail
industry as part of the movement from a planned economy to a market
economy. Reports that a series of interviews with managers of
government‐owned department stores and co‐operatives, free market
retailers and members of the municipal and federal commercial planning
committees began in 1992. One year later, when a second series of
interviews was conducted, the retail industry was vastly different.
Joint ventures increased and store managers were given the right to
choose their own form of operation. Consumers have experienced
self‐service food stores and foreign department stores opened in Beijing
and Shanghai. A third set of interviews conducted in March 1995 showed
that many reforms had been rescinded because of high domestic inflation.
Several new retail ventures aimed at the nouveaux riches in
China have had to position downwards. Concludes that the People′s
Republic of China′s change from a planned to a market economy is a
lesson in social and market change.
Tập 23 Số 12 - Trang 21-28 - 1995
A new approach for understanding hindrances to collaborative practices in the logistics channel Purpose The paper attempts to determine whether decision‐makers in the manufacturing and retailing industry really wish to implement cooperative logistical relationships in the long term. Design/methodology/approach In order to answer the question, the authors have resorted to studying decision‐makers' private speech and to trying to discover the real meaning of their declarations. An original content analysis technique is implemented, which makes identifying hindrances to collaborative practices in the logistics channel possible. Findings From the main results, it can be concluded that logistical relationships still tend to lead to vertical competition. This finding is surprising when confronted with the development of academic literature on the so‐called foreseeable evolution of food marketing channels. Research limitations/implications The research relies on a reduced sample of 17 managers of major French manufacturing and retailing firms. Moreover, the data are generated by face‐to‐face interviews, which may introduce a biased view linked to the willingness to give a positive image of the firm. Originality/value The main results underline that the generalization of collaborative practices in the logistics channel is not always present in the frame of mind of decision‐makers as it appears through their private speech. From this point of view, the research can help in conducting negotiations, as well as in training future decision‐makers in business schools.
- 2005
Self-efficacy, trust, and perceived benefits in the co-creation of value by consumers
Tập 45 Số 11 - Trang 1159-1180 - 2017
The influence of virtual communities on distribution strategies in the internet Purpose This paper aims to present the virtual community as a strategy that can increase the chance of success in the distribution of products over the internet. Design/methodology/approach First, this paper describes the concept of a virtual community. Second, it analyzes how five well‐known companies are using virtual communities to back up the distribution of their products over the internet. Following the study of the various companies, the additional benefits arising from the use of virtual communities are explained and a series of recommendations for managing them. Findings Through the conceptual analysis of the virtual community and the descriptive study of five real cases of companies that use the virtual community in their online marketing strategies, this paper shows, among other things, how it is possible to attain greater brand awareness, more precise market segmentation and the highest degree of supply differentiation. Research limitations/implications Virtual community is a tool that can increase the chances of success in the marketing and distribution of products over the internet. Therefore, there are several lines of research that might be followed in the future. Foremost among these might be a study that gives rise to a quantitative assessment of the impact of virtual communities. A thorough assessment of the effect of virtual communities on various sectors will also be needed. Thus, the study of the virtual community as a knowledge management system in the corporate or educational fields would be particularly useful. Practical implications The case studies and the recent literature have enabled us to define various management recommendations, such as promoting self‐management of virtual communities, minimizing control or promoting specialization of their members. Originality/value This work thoroughly examines one of the phenomena that is reaping the most success on the internet and yet, paradoxically, has received the least attention from marketing researchers: virtual communities.
Tập 33 Số 6 - Trang 405-425 - 2005
Stories and metaphors in retail selling Purpose The purpose of this paper is to propose future directions for research into stories and metaphors as concise communication tools that are particularly salient for the fast pace of today’s retail sales environment. Design/methodology/approach A cross disciplinary approach is taken to propose new avenues for sales communication research. Findings This work highlights research possibilities into the contextually sensitive constructs of stories and metaphors with associated theoretical approaches. This could improve research into stories and metaphors as communication techniques for retail selling. Research limitations/implications The findings indicate that stories and metaphors are highly engaging sensemaking tools that salespeople can use in retail sales encounters. The lack of existing literature within the sales domain suggests a significant learning curve in demarcating the use of these tools. Practical implications Stories and metaphors are presently used by salespeople but without the benefit of extensive scientific understanding. This paper builds a foundation for research that could bring clarity to the use of these tools in retail selling. Originality/value Researchers will benefit from a finer grained conceptualization with which to examine sales communication. The proposed research should get sales practitioners a clearer understanding of using stories and metaphors in sales encounters.
Tập 46 Số 6 - Trang 545-559 - 2018
Consumer values, fashion consciousness and behavioural intentions in the online fashion retail sector Purpose The purpose of this paper is to study the underlying relationships among two distinct forms of consumer values, namely, instrumental and terminal values, fashion consciousness and behavioural intentions in the context of online fashion apparel retail sector. Design/methodology/approach A conceptual model and subsequent measurement scale were developed, grounded on in-depth review of the extensive literature and validated with customers engaged in online shopping of fashion apparels. The model was empirically examined, and a total of 395 responses were gathered from an online survey administered at a northeastern university in India. The model was validated using structural equation modelling, and a two-step approach suggested by Anderson and Gerbing (1988) was used to evaluate the measurement and structural models for the research. Findings The results of the study indicate that instrumental and terminal values significantly affect fashion consciousness, and fashion consciousness has a significant impact on behavioural intentions as well. The research brings out that fashion consciousness acts as a partial mediator between instrumental/terminal values and behavioural intentions. It is noteworthy that compared to terminal values instrumental values display a greater influence on both the variables fashion consciousness and behavioural intentions. Research limitations/implications The conclusion of present research will notably assist the fashion retailers, online marketing researchers and experts understand the importance of terminal and instrumental values in increasing fashion consciousness, leading to strategically design campaigns for promoting and instigate consumers’ positive behavioural intentions in the best interest of the online fashion retail sector. Practical implications The study results provide suggestions for competitive marketing strategies for online fashion companies operating in the emerging markets like India. Originality/value The present study is first of its kind attempt to use Rokeach’s (1973) two-dimensional measure of human values, in order to discover the terminal and instrumental values relationship and their influence on fashion consciousness and behavioural intentions in the online fashion retail industry.
Tập 46 Số 10 - Trang 894-914 - 2018
The role of the technology acceptance model in explaining effects of image interactivity technology on consumer responses
Tập 34 Số 8 - Trang 621-644 - 2006
What do we know about consumer m-shopping behaviour?
Purpose
The purpose of this paper is to provide a review of the mobile shopping (m-shopping) acceptance literature to bring international marketing and consumer research attention to m-shopping acceptance factors and limitations in current understandings to propose recommendations for further academic and retailing attention.
Design/methodology/approach
Keyword searches identified the consumer-focused literature across mobile commerce, m-shopping, mobile browsing and mobile purchasing, published in English language journals. A classification framework is created and a time frame is established to provide a more focused direction for research.
Findings
Despite the growing popularity of consumers adopting m-shopping activities and the increasing academic attention, consumer m-shopping utilisation remains low and research into its causes remains in its infancy. This paper has subsequently identified a variety of recommendations for further research, including further insights into perceived risk, user vs non-user behaviours, the multi-stage shopping process, incorporation of time considerations and theoretical development.
Originality/value
There has yet been a review of the m-shopping literature collaborating literary findings and limitations in the consumer m-shopping environment. Three major themes arise in this paper. First, there are a variety of factors affecting consumer willingness to accept m-shopping which are often incorporated in existing theory in a sporadic manner. Second, factors can create positive and/or negative consumer perceptions, requiring further insight. Finally, research limitations predominantly surround theoretical and methodological constraints, prompting for wider geographical and more longitudinal approaches to research.
Tập 45 Số 6 - Trang 568-586 - 2017