The role of the technology acceptance model in explaining effects of image interactivity technology on consumer responses

Emerald - Tập 34 Số 8 - Trang 621-644 - 2006
Hyun‐Hwa Lee1, Ann Marie Fiore2, Jihyun Kim3
1Bowling Green State University, Bowling Green, Ohio, USA
2Iowa State University, Ames, Iowa USA
3Virginia Tech., Blacksburg, Virginia, USA

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Tài liệu tham khảo

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