Australasian Marketing Journal

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Geomarketing Techniques to Locate Retail Companies in Regulated Markets
Australasian Marketing Journal - Tập 25 - Trang 185-193 - 2017
Jorge Chacón-García
Our background is the investment when opening a retail business in a regulated market, such as the pharmaceutical sector in Spain, which involves many risks caused by external factors that hinder the choice of a new-business location process. To study this phenomenon, we optimized the choice of the location of a retail site in a regulated market via a methodology that entailed a combinati...... hiện toàn bộ
What do Customers Get and Give in Return for Loyalty Program Membership?
Australasian Marketing Journal - Tập 23 - Trang 196-206 - 2015
Jing Theng So, Tracey Danaher, Samir Gupta
A successful loyalty program (LP) represents the firms’ investment in long-term relationships with their customers. However, to be effective LPs must be perceived as valuable by customers. The purpose of this study is to examine the different types of value customers derive from LP membership and examine the relationship between program value, loyalty to the program, and loyalty to the br...... hiện toàn bộ
Brand and Advertising Awareness: A Replication and Extension of a Known Empirical Generalisation
Australasian Marketing Journal - Tập 12 - Trang 70-80 - 2004
Jenni Romaniuk, Byron Sharp, Samantha Paech, Carl Driesener
From analysis of over 39 categories Laurent, Kapferer and Roussel (1995) found that top of mind, spontaneous and aided brand awareness measures have the same underlying structure. The difference in scores appears due to the difficulty of the measure. We have successfully replicated this work and extended it to similarly structured advertising awareness measures. However, additional analys...... hiện toàn bộ
Mediation Analysis Revisited: Practical Suggestions for Addressing Common Deficiencies
Australasian Marketing Journal - Tập 26 - Trang 59-64 - 2018
Jungkeun Kim, Euejung Hwang, Megan Phillips, Sungha Jang, Jae-Eun Kim, Mark T. Spence, Jongwon Park
Four issues that can affect statistical conclusions from mediation analysis are presented here: The implications of omitting mediators; not conducting reverse mediation analysis; using inappropriate measures; and not considering a wider array of experiment-based methods. Suggestions for addressing each of these are advanced. Previous issues of AMJ, JMR and JCR are then examined to gauge th...... hiện toàn bộ
Evaluating a Model of Industrial Relationship Performance: A Comparison of European and Chinese Results Using the IMP Data Base
Australasian Marketing Journal - Tập 13 - Trang 49-60 - 2005
James Wiley, Ian Wilkinson, Louise Young
Firms are not isolated economic actors. Their performance depends on more than their own efforts, capabilities and resources. It is also a function of the efforts and resources of others and on the relations a firm has both directly and indirectly with these counterparts. Based on these premises, we examine whether a model of international business relationship performance developed in a ...... hiện toàn bộ
The Role of Perceived Market Orientation in the Higher Education Sector
Australasian Marketing Journal - Tập 22 - Trang 155-163 - 2014
Riza Casidy
The purpose of this paper is to examine the relationship between perceived market orientation, satisfaction, loyalty, and post-enrolment communication behaviour in the higher education context. 258 questionnaires were completed by undergraduate students of a particular university in Australia. Perceived market orientation (PMO) was found to be significantly related to satisfaction, loyalt...... hiện toàn bộ
Australian consumers' decision-making styles for everyday products
Australasian Marketing Journal - Tập 23 - Trang 67-74 - 2015
Tahmid Nayeem, Riza Casidy
Định vị lại Thịt Nai New Zealand: Từ Hàng Hóa đến Thương Hiệu Dịch bởi AI
Australasian Marketing Journal - Tập 13 - Trang 62-67 - 2005
Michael B. Beverland
Nghiên cứu tình huống này xem xét chiến lược định vị lại thương hiệu của chương trình thương hiệu ‘Cervena’ của Hội đồng Ngành Game New Zealand. Hai bài học được rút ra từ trường hợp này. Thứ nhất, chương trình này là một ví dụ về một tổ chức cố gắng khởi xướng một định hướng thị trường trong một ngành sản phẩm truyền thống. Thực hiện định hướng thị trường đòi hỏi phải thực hiện các thay đ...... hiện toàn bộ
Culture Change and Globalization: The Unresolved Debate between Cross-National and Cross-Cultural Classifications
Australasian Marketing Journal - Tập 23 - Trang 235-245 - 2015
Riadh Ladhari, Nizar Souiden, Yong-Hoon Choi
This study intends to examine the assumptions of culture homogeneity within nations and its stability in the current global context. First, by using a sample of 720 respondents (207 in Canada, 263 in Japan, and 250 in Morocco), it empirically examines the cultural values of three countries at three different continents (Canada in North America, Japan in East Asia, and Morocco in North Afr...... hiện toàn bộ
What do Managers’ Survey Responses Mean and What Affects Them? The Case of Market Orientation and Firm Performance
Australasian Marketing Journal - Tập 19 - Trang 137-147 - 2011
Baiding Rong, Ian F. Wilkinson
Using cross-sectional surveys to support proposed causal sequences in theoretical models is problematic, especially when the informants are managers and performance is a dependent variable. The results of such surveys reveal more about managers sensemaking processes than actual business processes, a rival causal theory that researchers tend to ignore. This problem leads to unsound conclusi...... hiện toàn bộ
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