Australasian Marketing Journal

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Culture Change and Globalization: The Unresolved Debate between Cross-National and Cross-Cultural Classifications
Australasian Marketing Journal - Tập 23 - Trang 235-245 - 2015
Riadh Ladhari, Nizar Souiden, Yong-Hoon Choi
This study intends to examine the assumptions of culture homogeneity within nations and its stability in the current global context. First, by using a sample of 720 respondents (207 in Canada, 263 in Japan, and 250 in Morocco), it empirically examines the cultural values of three countries at three different continents (Canada in North America, Japan in East Asia, and Morocco in North Afr...... hiện toàn bộ
What do Managers’ Survey Responses Mean and What Affects Them? The Case of Market Orientation and Firm Performance
Australasian Marketing Journal - Tập 19 - Trang 137-147 - 2011
Baiding Rong, Ian F. Wilkinson
Using cross-sectional surveys to support proposed causal sequences in theoretical models is problematic, especially when the informants are managers and performance is a dependent variable. The results of such surveys reveal more about managers sensemaking processes than actual business processes, a rival causal theory that researchers tend to ignore. This problem leads to unsound conclusi...... hiện toàn bộ
A Study of Perceptions regarding Service Firms’ Attitudes towards Exporting
Australasian Marketing Journal - Tập 12 - Trang 19-38 - 2004
Paul G. Patterson
The globalization of business has created increased opportunities for the export of a wide range of services. However to date, no study has examined the attitudes, motives and characteristics that propel some service firms to embark on an internationalization path. This study of three hundred and fifty Australian service enterprises examines perceptions and attitudes towards exporting. A ...... hiện toàn bộ
Measuring Complex Patterns in Space–Time
Australasian Marketing Journal - Tập 22 - Trang 28-35 - 2014
Michael Thompson, Louise Young
Complex systems generate complex information structures. Understanding and managing the behavior of systems, including business systems, requires the study of these complex structures to gain greater understanding of the processes and mechanisms at play in their generation, self-replication and evolution. However, the study of the information generated by such complex structures requires ...... hiện toàn bộ
A Latent Analysis of Images and Words in Wine Choice
Australasian Marketing Journal - Tập 18 - Trang 138-144 - 2010
Wade Jarvis, Simone Mueller, Kathleen Chiong
Wine labels comprise images and words. Are there different image and word preference combinations for a wine cohort? Are images important and what are their nature? Do combinations of communications display metaphor or non-metaphor patterns? In this paper, we explore these questions via a discrete choice experiment incorporating different types of image and word expressions. Respondents w...... hiện toàn bộ
Brand Attribute Associations, Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions
Australasian Marketing Journal - Tập 27 - Trang 249-260 - 2019
Naser Pourazad, Lara Stocchi, Vipul Pare
This research aims to test the power of brand attribute associations and emotional consumer-brand relationship (E-CBR) as drivers of the intention to purchase brand extensions, while taking into consideration the moderating role of perceived fit. These aspects are examined in the context of luxury brands, given their expressive and hedonic nature. In more detail, using survey data from a ...... hiện toàn bộ
Antecedents and Consequences of Strategic Price Management: An Analysis in the New Zealand Industrial Service Context
Australasian Marketing Journal - Tập 20 - Trang 113-121 - 2012
Kostis Indounas, Stefan Roth
The purpose of the present study is to (a) measure the extent to which selected contextual variables have an impact on the adoption of strategic pricing by industrial service providers and (b) determine the effect of the adoption of strategic pricing on the process that industrial service providers use for levying their prices. The current study represents the first attempt to empirically...... hiện toàn bộ
Capturing Complexity in how Configurations of Firm Internal Orientations Impact Corporate Social Performance Outcomes: Breaking from the Dominant Logic of Symmetric-Variable to Asymmetric-Case-Based Theory and Testing
Australasian Marketing Journal - Tập 24 - Trang 300-308 - 2016
Lars E. Isaksson, Arch G. Woodside
This study exemplifies how an asymmetric and case based (configurational) research approach (using fuzzy state logic and complexity theory) is useful for conceptualization and explanation of complex topics and heterogeneous outcomes. The study here analyses the recipes (condition combinations) for Internal Orientation constructs (IO: strategic intent, CSP management, strategic orientation ...... hiện toàn bộ
Geomarketing Techniques to Locate Retail Companies in Regulated Markets
Australasian Marketing Journal - Tập 25 - Trang 185-193 - 2017
Jorge Chacón-García
Our background is the investment when opening a retail business in a regulated market, such as the pharmaceutical sector in Spain, which involves many risks caused by external factors that hinder the choice of a new-business location process. To study this phenomenon, we optimized the choice of the location of a retail site in a regulated market via a methodology that entailed a combinati...... hiện toàn bộ
Cách Thức Điều Kiện Quan Hệ Ảnh Hưởng Đến Đầu Vào Tài Nguyên Của Nhà Cung Cấp Dịch bởi AI
Australasian Marketing Journal - Tập 23 - Trang 117-123 - 2015
Roger Baxter, Michael Kleinaltenkamp
Để các đối tác trong mối quan hệ mua bán hoạt động hiệu quả trong việc truyền tải và tích hợp các nguồn lực cũng như tạo ra giá trị, mỗi đối tác cần đầu tư vào mối quan hệ và cần tạo điều kiện thuận lợi cho đối tác còn lại tiếp cận các nguồn lực của họ. Tuy nhiên, mọi khoản đầu tư đều tiềm ẩn rủi ro và không có gì đảm bảo rằng mục tiêu đầu tư sẽ được đạt được. Do đó, bài báo này giải quyế...... hiện toàn bộ
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