Australasian Marketing Journal
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Culture Change and Globalization: The Unresolved Debate between Cross-National and Cross-Cultural Classifications
Australasian Marketing Journal - Tập 23 - Trang 235-245 - 2015
This study intends to examine the assumptions of culture homogeneity within
nations and its stability in the current global context. First, by using a
sample of 720 respondents (207 in Canada, 263 in Japan, and 250 in Morocco), it
empirically examines the cultural values of three countries at three different
continents (Canada in North America, Japan in East Asia, and Morocco in North
Africa) and ...
Đạo đức Tiếp thị Quốc tế: Một Nghiên cứu Liên văn hóa Dịch bởi AI
Australasian Marketing Journal - Tập 6 - Trang 51-61 - 1998
Đạo đức trong tiếp thị là một vấn đề gây tranh cãi, đặc biệt là trong bối cảnh
quốc tế, nơi mà văn hóa có thể ảnh hưởng đến nhận thức và giải thích về các hành
vi đạo đức. Hơn nữa, nghiên cứu trong lĩnh vực này sử dụng hai phương pháp khác
nhau, khiến việc tổng hợp các phát hiện thực nghiệm trở nên khó khăn. Nghiên cứu
này khám phá liệu văn hóa có ảnh hưởng đến nhận thức của các nhà quản lý về các...
What do Managers’ Survey Responses Mean and What Affects Them? The Case of Market Orientation and Firm Performance
Australasian Marketing Journal - Tập 19 - Trang 137-147 - 2011
Using cross-sectional surveys to support proposed causal sequences in
theoretical models is problematic, especially when the informants are managers
and performance is a dependent variable. The results of such surveys reveal more
about managers sensemaking processes than actual business processes, a rival
causal theory that researchers tend to ignore. This problem leads to unsound
conclusions and ...
A Study of Perceptions regarding Service Firms’ Attitudes towards Exporting
Australasian Marketing Journal - Tập 12 - Trang 19-38 - 2004
The globalization of business has created increased opportunities for the export
of a wide range of services. However to date, no study has examined the
attitudes, motives and characteristics that propel some service firms to embark
on an internationalization path. This study of three hundred and fifty
Australian service enterprises examines perceptions and attitudes towards
exporting. A theoretic...
Measuring Complex Patterns in Space–Time
Australasian Marketing Journal - Tập 22 - Trang 28-35 - 2014
Complex systems generate complex information structures. Understanding and
managing the behavior of systems, including business systems, requires the study
of these complex structures to gain greater understanding of the processes and
mechanisms at play in their generation, self-replication and evolution. However,
the study of the information generated by such complex structures requires going
bey...
A Latent Analysis of Images and Words in Wine Choice
Australasian Marketing Journal - Tập 18 - Trang 138-144 - 2010
Wine labels comprise images and words. Are there different image and word
preference combinations for a wine cohort? Are images important and what are
their nature? Do combinations of communications display metaphor or non-metaphor
patterns? In this paper, we explore these questions via a discrete choice
experiment incorporating different types of image and word expressions.
Respondents were defin...
Brand Attribute Associations, Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions
Australasian Marketing Journal - Tập 27 - Trang 249-260 - 2019
This research aims to test the power of brand attribute associations and
emotional consumer-brand relationship (E-CBR) as drivers of the intention to
purchase brand extensions, while taking into consideration the moderating role
of perceived fit. These aspects are examined in the context of luxury brands,
given their expressive and hedonic nature. In more detail, using survey data
from a populatio...
Antecedents and Consequences of Strategic Price Management: An Analysis in the New Zealand Industrial Service Context
Australasian Marketing Journal - Tập 20 - Trang 113-121 - 2012
The purpose of the present study is to (a) measure the extent to which selected
contextual variables have an impact on the adoption of strategic pricing by
industrial service providers and (b) determine the effect of the adoption of
strategic pricing on the process that industrial service providers use for
levying their prices. The current study represents the first attempt to
empirically examine ...
Capturing Complexity in how Configurations of Firm Internal Orientations Impact Corporate Social Performance Outcomes: Breaking from the Dominant Logic of Symmetric-Variable to Asymmetric-Case-Based Theory and Testing
Australasian Marketing Journal - Tập 24 - Trang 300-308 - 2016
This study exemplifies how an asymmetric and case based (configurational)
research approach (using fuzzy state logic and complexity theory) is useful for
conceptualization and explanation of complex topics and heterogeneous outcomes.
The study here analyses the recipes (condition combinations) for Internal
Orientation constructs (IO: strategic intent, CSP management, strategic
orientation and indu...
Geomarketing Techniques to Locate Retail Companies in Regulated Markets
Australasian Marketing Journal - Tập 25 - Trang 185-193 - 2017
Our background is the investment when opening a retail business in a regulated
market, such as the pharmaceutical sector in Spain, which involves many risks
caused by external factors that hinder the choice of a new-business location
process. To study this phenomenon, we optimized the choice of the location of a
retail site in a regulated market via a methodology that entailed a combination
of ana...
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