Measuring Complex Patterns in Space–Time

Australasian Marketing Journal - Tập 22 - Trang 28-35 - 2014
Michael Thompson1, Louise Young1,2
1University of Western Sydney, School of Business, Locked Bag 1797, Penrith NSW 2751, Australia
2University of Southern Denmark, Department of Entrepreneurship and Relationship Management, Engstien 1, 6000 Kolding, Denmark

Tóm tắt

Complex systems generate complex information structures. Understanding and managing the behavior of systems, including business systems, requires the study of these complex structures to gain greater understanding of the processes and mechanisms at play in their generation, self-replication and evolution. However, the study of the information generated by such complex structures requires going beyond traditional analytical approaches, i.e. many/most of the existing statistical methods. This paper considers the nature of complex systems in information terms and discusses the issues associated with traditional measurement and summary of their information. The paper then introduces new approaches to conceptualizing and measuring data generated by complex social systems that address these issues by mapping the interaction(s) of the systems’ agents through space–time.

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Australasian Marketing Journal

Tập 22

28-35

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