Through this descriptive qualitative study of institutional advertisements aired
on television during the 2006–2007 college football bowl season, I sought to
understand the messages communicated by colleges and universities to external
audiences. The findings demonstrate the focus on selling the private benefits of
higher education and call into question the effectiveness of university
marketing a... hiện toàn bộ
With institutions of higher education experiencing lower completion rates than
our international counterparts and with rising student loan debt, the American
higher education system is in crisis. As faculty members and administrators work
to solve these growing problems in the credit-bearing side of higher education,
the non-credit side is largely ignored. The benefits of non-credit programming,
i... hiện toàn bộ