Tourists' willingness to pay to improve sustainability and experience at destination

Journal of Destination Marketing & Management - Tập 19 - Trang 100540 - 2021
José Luis Durán-Román1, Pablo Juan Cárdenas-García2, Juan Ignacio Pulido-Fernández3
1Department of Business Organization, Marketing and Sociology, University of Jaén, Campus de Las Lagunillas, s/n Building D3-215, 23071 Jaén Spain
2Department of Economics, University of Jaén, Campus de Las Lagunillas, s/n, Building D3-264, 23071 Jaén Spain
3Department of Economics, University of Jaén, Campus de Las Lagunillas, s/n Building D3-273, 23071 Jaén Spain

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Journal of Destination Marketing & Management

Tập 19

100540

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