The impact of experiential consumption cognitions and emotions on behavioral intentions

Journal of Services Marketing - Tập 22 Số 4 - Trang 303-315 - 2008
J.Enrique Bigné1, Anna S.Mattila2, LuisaAndreu1
1Faculty of Economics, Department of Marketing, University of Valencia, Valencia, Spain
2School of Hospitality Management, Pennsylvania State University, University Park, Pennsylvania, USA

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