The complex relationship between consumer satisfaction and brand loyalty

Journal of Economic Psychology - Tập 16 - Trang 311-329 - 1995
JoséM.M. Bloemer1, Hans D.P. Kasper2
1Faculty of Applied Economics, Limburg University Centre, University Campus, Building D, B-3590 Diepenbeek, Belgium
2Faculty of Economics and Business Administration, University of Limburg, P. O. Box 616, 6200 MD Maastricht, The Netherlands

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