Postpurchase hierarchies of effects: The antecedents and consequences of satisfaction for complainers versus non-complainers

International Journal of Research in Marketing - Tập 8 - Trang 315-328 - 1991
Cornelia Dröge1
1Department of Marketing and Transportation, Eppley Center, Michigan State University, East Lansing, MI 48824-1121, USA

Tài liệu tham khảo

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