The King and Summers opinion leadership scale: Revision and refinement

Journal of Business Research - Tập 31 - Trang 55-64 - 1994
Leisa Reinecke Flynn1
1Florida State University, Talahassee, FL 32306-1042, USA

Tài liệu tham khảo

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Journal of Business Research

Tập 31

55-64

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