VNU JOURNAL OF ECONOMICS AND BUSINESS

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Nonfarm Activities and Household Production Choices in Smallholder Agriculture in Vietnam
VNU JOURNAL OF ECONOMICS AND BUSINESS - Tập 33 Số 5E - 2017
Nguyen Quynh Huy
This paper explores the effects of labour movement into nonfarm activities on household production choices in rural Vietnam. It finds that agricultural production declines and there are negative effects on farm revenue. However, these conclusions are limited in the north. Households in the north readjust their production structure by investing in livestock and other crops that require less labour....... hiện toàn bộ
Research on the Effect of Human Resource Management on Innovation at Vietnam Electricity Corporation
VNU JOURNAL OF ECONOMICS AND BUSINESS - Tập 2 Số 2 - 2022
Nguyen Ngoc Anh
This research aims to analyse the effect of human resource management on innovation and creativity at Vietnam Electricity Corporation. Data from 765 questionnaires from Vietnam Electricity Corporation were processed through SPSS software and AMOS 21, then descriptive statistics, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), SEM analysis and a Bootstrap test were performed....... hiện toàn bộ
An Empirical Study of the Motivations for Intention to Read Brand-related User-generated Content on Social Media in Vietnam
VNU JOURNAL OF ECONOMICS AND BUSINESS - Tập 1 Số 2 - Trang - 2021
Luu Thi Minh Nghia, Nguyen Minh Duong
This study investigates the motivations of social media users for their intention to read brand-related user-generated content (B-UGC). The study applies the uses and gratifications (U&G) approach to identify the typology of UGC reading motivations. It examines other possible motives from theory of planned behavior to a conceptualized research model. Following quantitative methodology, a quest...... hiện toàn bộ
The Understanding and Consumption of Safe Vegetables in Thai Nguyen City
VNU JOURNAL OF ECONOMICS AND BUSINESS - Tập 35 Số 3 - 2019
Pham Thi Minh Khuyen
To determine the level of awareness, behavior of using safe vegetables in Thainguyen city, the study through direct survey questionnaires with 252 households was done. Results of the study indicated that the consumers’ understanding level of the safe vegetables is limited with only 36,5% of consumers have good understanding about safe vegetables. Only 44,0% of surveyed households have bought safe ...... hiện toàn bộ
Năng lực cạnh tranh của các doanh nghiệp cơ khí Việt Nam
VNU JOURNAL OF ECONOMICS AND BUSINESS - Tập 25 Số 2 - 2009
Tóm tắt. Bài viết phân tích về năng lực cạnh tranh của các doanh nghiệp cơ khí Việt Nam. Các tiêu chí được sử dụng trong phân tích là năng suất và khả năng sinh lợi của các doanh nghiệp cơ khí. Dựa trên nguồn số liệu điều tra doanh nghiệp của Tổng cục thống kê, tác giả đã tính toán các chỉ tiêu và các hệ số cho các mã ngành cơ khí. Các số liệu tính toán được so sánh với các doanh nghiệp thuộc công...... hiện toàn bộ
The Relationship between Eco-friendly Practices and Attitudes toward Green Hotels for Domestic Tourists
VNU JOURNAL OF ECONOMICS AND BUSINESS - Tập 33 Số 2 - 2017
Nguyen Thi Phuong Thao
Green management is an inevitable trend in the hotel industry as a response to the needs of sustainable development. However the common question is whether tourists care about the environmental protection measures of hotels. This study sets out to examine the relationship between green activities in hotel rooms and the attitude of tourists. The results of the study have confirmed that the attitude...... hiện toàn bộ
Value of Travel Social Media Influencers (TSMI) and their Relationship with Trust in Branded Posts Based on the Perspective of Gen Z in Hanoi, Vietnam
VNU JOURNAL OF ECONOMICS AND BUSINESS - Tập 1 Số 3 - 2021
Huong Hoang Thi Thu
The emergence and development of Travel Social Media Influencers – TSMI has become a new social media channel for people who work in the field of tourism, bringing destination brands closer to travelers, especially generation Z. According to the recent survey of 800 zoomers living in Hanoi, the results show that 7 factors representing TSMI value have been newly adjusted. In addition, generation Z’...... hiện toàn bộ
An application of the SMART model to assess impacts of the EVFTA on Vietnam's imports of automobiles from the EU
VNU JOURNAL OF ECONOMICS AND BUSINESS - Tập 33 Số 2 - 2017
Vu Thanh Huong
This paper assesses the potential impacts of the European - Vietnam Free Trade Agreement (EVFTA) on Vietnam's imports of automobiles from the EU by adopting the Software on Market Analysis and Restrictions on Trade (SMART) based on two scenarios. The simulation results reveal that the EVFTA would result in a significant increase in Vietnam's automobile imports from the EU, implying that the EU wou...... hiện toàn bộ
The relationship between franchise and franchisor: A study of the Vietnamese retail franchising
VNU JOURNAL OF ECONOMICS AND BUSINESS - Tập 27 Số 1 - 2011
Abstract. Decades saw the fast growth and high success of franchising in global market but the very early stage of franchising in Vietnam market. Previous researches about franchising have considerably contributed to better understanding of relationships between franchisor and franchise. However, the franchisor-franchise relationship has yet to be fully explored, knowledge of the factors that prod...... hiện toàn bộ
Impact of Financial Literacy on Vietnamese Students’ Spending Management
VNU JOURNAL OF ECONOMICS AND BUSINESS - Tập 2 Số 4 - 2022
Khuc The Anh
The study was carried out to evaluate the impact of financial literacy by considering the influence of three components: Financial Attitude, Financial Knowledge and Financial Behavior on students’ spending management. The article used a combination of qualitative and quantitative research (through Structural Equation Modeling - SEM) to evaluate. The results showed that financial knowledge and fina...... hiện toàn bộ
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