Marketing Intelligence and Planning
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Are supermarket shoppers attracted to specialty merchandise rewards?Purpose The aim is to examine whether supermarkets may be losing the opportunity to increase customer purchase outlays by means of loyalty points, convertible to acquire specialty goods and services provided by “bonus partners”. Design/methodology/appro...
Marketing Intelligence and Planning - Tập 26 Số 1 - Trang 43-59 - 2008
The effects of dogmatism and social class variables on consumer ethnocentrism in MaltaExplores the effects of dogmatism and social class variables on consumer ethnocentrism and formulates hypotheses linking these variables. Also considers the effects of a number of classificatory variables on consumer ethnocentrism. Reports the findings from a survey of consumers in Malta which show not only that dogmatism and age are positively related to consumer ethnocentrism but also th... ...
Marketing Intelligence and Planning - Tập 14 Số 4 - Trang 39-44 - 1996
Transition to a market orientation in China: preliminary evidencePurpose The research objective was to assess the challenges of transition that firms face in adopting a market orientation in China, as the basis for providing a context‐specific explanation of market orientation. Design/methodology/approach...
Marketing Intelligence and Planning - - 2006
Going bananas in paradise: from McDonaldisation to Fyffefication
Marketing Intelligence and Planning - Tập 18 Số 6/7 - Trang 356-367 - 2000
Western generic business and corporate strategiesExtracts the fundamental principles of the Thirty‐six Chinese
Classical Strategies of War to formulate an appropriate framework
for drawing lessons in Western generic business and corporate strategies
for the first time. Does not, however, suggest that Western literature
on generic business and corporate strategies is any less effective than
the Thir... ...
Marketing Intelligence and Planning - Tập 13 Số 6 - Trang 34-40 - 1995
Taming the tiger: key success factors for trade with ChinaWith its large population and increasingly open approach to foreign business dealings, China has been heralded as a land of opportunity for Western business. “What are the keys to business success?” Addresses this issue by Investigating key success factors for trade with China. Presents results from a survey of New Zealand organisations trading with China. Top‐ranking issues reveal a micro... ...
Marketing Intelligence and Planning - Tập 17 Số 4 - Trang 202-208 - 1999
Market Intelligence in Small BusinessesMarket intelligence is critical to marketing strategy planning for
any business. While considerable study has been made of the
intelligence‐gathering practices of large corporations, very little
research has been reported focusing on the competitive information
activities of small businesses. The research involved a survey of small
business owners and managers in South Carolina, USA. The s... ...
Marketing Intelligence and Planning - Tập 9 Số 2 - Trang 16-19 - 1991
Wooing zoomers: marketing to the mature travelerPurpose The purpose of this paper is to highlight consumer trends relating to the baby boomer generation and identify the relevant marketing communications required to connect with these travelers. Design/methodology/approach This st...
Marketing Intelligence and Planning - - 2010
Anbar Abstracts IssueThis special “Anbar Abstracts” issue of the Marketing Intelligence & Planning is split into nine sections covering abstracts under the following headings: Marketing Strategy; Customer Service; Sales Management/Sundry; Promotion; Marketing Research/Customer Behaviour; Product Management; Logistics and Distribution.
Marketing Intelligence and Planning - Tập 13 Số 10 - Trang 1-48 - 1995
Tổng số: 224
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