Marketing Intelligence and Planning

Công bố khoa học tiêu biểu

* Dữ liệu chỉ mang tính chất tham khảo

Sắp xếp:  
The effects of dogmatism and social class variables on consumer ethnocentrism in Malta
Marketing Intelligence and Planning - Tập 14 Số 4 - Trang 39-44 - 1996
AlbertCaruana
Explores the effects of dogmatism and social class variables on consumer ethnocentrism and formulates hypotheses linking these variables. Also considers the effects of a number of classificatory variables on consumer ethnocentrism. Reports the findings from a survey of consumers in Malta which show not only that dogmatism and age are positively related to consumer ethnocentrism but also th...... hiện toàn bộ
Transition to a market orientation in China: preliminary evidence
Marketing Intelligence and Planning - - 2006
IanBathgate, MaktobaOmar, SonnyNwankwo, YinanZhang
PurposeThe research objective was to assess the challenges of transition that firms face in adopting a market orientation in China, as the basis for providing a context‐specific explanation of market orientation.Design/methodology/approach... hiện toàn bộ
Going bananas in paradise: from McDonaldisation to Fyffefication
Marketing Intelligence and Planning - Tập 18 Số 6/7 - Trang 356-367 - 2000
StephenBrown
Market Intelligence in Small Businesses
Marketing Intelligence and Planning - Tập 9 Số 2 - Trang 16-19 - 1991
DavisFolsom
Market intelligence is critical to marketing strategy planning for any business. While considerable study has been made of the intelligence‐gathering practices of large corporations, very little research has been reported focusing on the competitive information activities of small businesses. The research involved a survey of small business owners and managers in South Carolina, USA. The s...... hiện toàn bộ
Cognitive style differences and their impact on responses to message sources
Marketing Intelligence and Planning - Tập 17 Số 6 - Trang 280-288 - 1999
SeemaBhate
Kirton’s adaption‐innovation inventory has been used to examine the significance of cognitive styles (personality traits) as mediating variables between message sources and their likely impacts on attitude change processes. The framework created as a result of this, incorporated adaptive and innovative stylistic differences in responding to messages delivered by negative and positive sourc...... hiện toàn bộ
Communicator credibility, personality factors and customer responses to comparative advertising claims
Marketing Intelligence and Planning - Tập 15 Số 2 - Trang 85-96 - 1997
RogerBennett
Pre‐existing data on the personality characteristics of a sample of 392 people and how these individuals rated persons who communicated to them a fictitious comparative claim were related to changes in subjects’ evaluations of two businesses before and after the transmission of the false statement. Results suggest that personality factors and the esteem in which the message communicator is...... hiện toàn bộ
Understanding in Market Research
Marketing Intelligence and Planning - Tập 11 Số 11 - Trang 9-14 - 1993
DavidCowan
Market research has enormous potential for creating market understanding, which pays off in huge marketing productivity gains and quantum leaps in corporate entrepreneurship. It is failing to deliver because the effort is concentrated at the bottom of the corporate decision hierarchy and because users of research do not use it to its full potential. Defines what “understanding” means in ma...... hiện toàn bộ
Educational supply chain: a tool for strategic planning in tertiary education?
Marketing Intelligence and Planning - Tập 14 Số 2 - Trang 33-40 - 1996
Elaine M.O’Brien, Kenneth R.Deans
Examines the concept of adapting industry models to higher education, with specific reference to the idea of an educational supply chain, in which employers, students, university staff, schools and colleges work in collaboration to ensure that the needs of all are satisfied. The empirical research was undertaken as part of the University of Strathclyde’s Department of Marketing’s review of...... hiện toàn bộ
Implementing, monitoring and measuring a programme of relationship marketing
Marketing Intelligence and Planning - - 1999
AdamLindgreen, IanCrawford
This single, embedded case study examined the marketing activities of Flensted Catering A/S, a Danish food company. The case is the first one in a series of case studies constituting a larger research project with the overall objective of understanding how to implement relationship marketing, how to monitor the outputs and how to measure the returns. In 1996, the company embarked on a thre...... hiện toàn bộ
Should we worry about an “academic‐practitioner divide” in marketing?
Marketing Intelligence and Planning - Tập 22 Số 5 - Trang 492-500 - 2004
RossBrennan
In marketing, as in other areas of management studies, there is a feeling abroad that lines of communication need to be improved between those who work largely in the academic sphere and the practitioner community. Introduces the papers presented in this special issue, which explore the nature of the “academic‐practitioner divide”, investigates the reasons for it and the barriers to commu...... hiện toàn bộ
Tổng số: 224   
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 10