The effects of dogmatism and social class variables on consumer ethnocentrism in Malta

Marketing Intelligence and Planning - Tập 14 Số 4 - Trang 39-44 - 1996
AlbertCaruana1
1Department of Marketing, University of Malta, and

Tóm tắt

Explores the effects of dogmatism and social class variables on consumer ethnocentrism and formulates hypotheses linking these variables. Also considers the effects of a number of classificatory variables on consumer ethnocentrism. Reports the findings from a survey of consumers in Malta which show not only that dogmatism and age are positively related to consumer ethnocentrism but also that consumer ethnocentrism is lower among consumers with higher levels of education. Discusses the implications of these findings.

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Marketing Intelligence and Planning

Tập 14 Số 4

39-44

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