Journal of Marketing

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* Dữ liệu chỉ mang tính chất tham khảo

Sắp xếp:  
The Influence of Product Characteristics on the Export Performance of New Industrial Products
Journal of Marketing - Tập 45 Số 2 - Trang 110 - 1981
Norman W. McGuinness, Blair Little
Importance-Performance Analysis
Journal of Marketing - Tập 41 Số 1 - Trang 77-79 - 1977
John A. Martilla, John James
Servicescapes: The Impact of Physical Surroundings on Customers and Employees
Journal of Marketing - Tập 56 Số 2 - Trang 57-71 - 1992
Mary Jo Bitner
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
Journal of Marketing - Tập 74 Số 6 - Trang 1-17 - 2010
C. Whan Park, Deborah J. MacInnis, Joseph R. Priester, Andreas B. Eisingerich, Dawn Iacobucci
Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay
Journal of Marketing - Tập 69 Số 2 - Trang 84-96 - 2005
Christian Homburg, Nicole Koschate, Wayne D. Hoyer
A Global Investigation into the Constellation of Consumer Attitudes toward Global and Local Products
Journal of Marketing - Tập 74 Số 6 - Trang 18-40 - 2010
Jan‐Benedict E.M. Steenkamp, Martijn G. de Jong
Consumer Disidentification and Its Effects on Domestic Product Purchases: An Empirical Investigation in the Netherlands
Journal of Marketing - Tập 75 Số 2 - Trang 124-140 - 2011
Alexander Josiassen
The Capabilities of Market-Driven Organizations
Journal of Marketing - Tập 58 Số 4 - Trang 37-52 - 1994
George S. Day
Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity
Journal of Marketing - Tập 58 Số 3 - Trang 97-105 - 1994
Robert J. Kent, Chris T. Allen
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Journal of Marketing - Tập 57 Số 1 - Trang 1-22 - 1993
Kevin Lane Keller
Tổng số: 187   
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