Journal of Marketing

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The Influence of Product Characteristics on the Export Performance of New Industrial Products
Journal of Marketing - Tập 45 Số 2 - Trang 110 - 1981
Norman W. McGuinness, Blair Little
Importance-Performance Analysis
Journal of Marketing - Tập 41 Số 1 - Trang 77-79 - 1977
John A. Martilla, John James
An easily-applied technique for measuring attribute importance and performance can further the development of effective marketing programs.
Servicescapes: The Impact of Physical Surroundings on Customers and Employees
Journal of Marketing - Tập 56 Số 2 - Trang 57-71 - 1992
Mary Jo Bitner
A typology of service organizations is presented and a conceptual framework is advanced for exploring the impact of physical surroundings on the behaviors of both customers and employees. The ability of the physical surroundings to facilitate achievement of organizational as well as marketing goals is explored. Literature from diverse disciplines provides theoretical grounding for the fra...... hiện toàn bộ
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
Journal of Marketing - Tập 74 Số 6 - Trang 1-17 - 2010
C. Whan Park, Deborah J. MacInnis, Joseph R. Priester, Andreas B. Eisingerich, Dawn Iacobucci
Research has not verified the theoretical or practical value of the brand attachment construct in relation to alternative constructs, particularly brand attitude strength. The authors make conceptual, measurement, and managerial contributions to this research issue. Conceptually, they define brand attachment, articulate its defining properties, and differentiate it from brand attitude str...... hiện toàn bộ
A Global Investigation into the Constellation of Consumer Attitudes toward Global and Local Products
Journal of Marketing - Tập 74 Số 6 - Trang 18-40 - 2010
Jan‐Benedict E.M. Steenkamp, Martijn G. de Jong
In this article, the authors introduce attitude toward global products (AGP) and attitude toward local products (ALP) as generalized attitudinal constructs and address the four issues these constructs raise: (1) How are AGP and ALP related to each other? (2) What is the motivational structure underlying AGP and ALP? (3) Is the proposed theory culturally circumscribed, or does it generaliz...... hiện toàn bộ
Consumer Disidentification and Its Effects on Domestic Product Purchases: An Empirical Investigation in the Netherlands
Journal of Marketing - Tập 75 Số 2 - Trang 124-140 - 2011
Alexander Josiassen
Consumers’ local bias is an important determinant of domestic product purchase behavior. Because of its importance, authors across various disciplines have investigated this phenomenon using the consumer ethnocentrism model. However, the research reported herein demonstrates that such an approach provides an incomplete picture at best. This research provides an initial test of the consume...... hiện toàn bộ
The Capabilities of Market-Driven Organizations
Journal of Marketing - Tập 58 Số 4 - Trang 37-52 - 1994
George S. Day
Considerable progress has been made in identifying market-driven businesses, understanding what they do, and measuring the bottom-line consequences of their orientation to their markets. The next challenge is to understand how this organizational orientation can be achieved and sustained. The emerging capabilities approach to strategic management, when coupled with total quality management...... hiện toàn bộ
Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity
Journal of Marketing - Tập 58 Số 3 - Trang 97-105 - 1994
Robert J. Kent, Chris T. Allen
Although consumers often encounter ads for familiar brands, previous advertising interference studies have used ads for low-familiarity brands. The authors focus on brand familiarity's role in increasing ad memorability and moderating competitive interference. They conducted a factorial experiment varying the familiarity of brands featured in test and competing ads. With differences in ad...... hiện toàn bộ
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Journal of Marketing - Tập 57 Số 1 - Trang 1-22 - 1993
Kevin Lane Keller
The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of brand knowledge on consumer response to the marketing of the brand. A brand is said to have positive (negative) customer-based brand equity when consumers react more (less) favorably to an element of the marketing mix ...... hiện toàn bộ
The Direct and Indirect Effects of Advertising Spending on Firm Value
Journal of Marketing - Tập 74 Số 1 - Trang 20-33 - 2010
Amit Joshi, Dominique M. Hanssens
Marketing decision makers are increasingly aware of the importance of shareholder value maximization, which calls for an evaluation of the long-term effects of their actions on product-market response and investor response. However, the marketing literature to date has focused on the sales or profit response of marketing actions, and the goals of marketing have traditionally been formulate...... hiện toàn bộ
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