Journal of Marketing
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The Influence of Product Characteristics on the Export Performance of New Industrial Products
Journal of Marketing - Tập 45 Số 2 - Trang 110 - 1981
Importance-Performance Analysis
Journal of Marketing - Tập 41 Số 1 - Trang 77-79 - 1977
An easily-applied technique for measuring attribute importance and performance
can further the development of effective marketing programs.
Servicescapes: The Impact of Physical Surroundings on Customers and Employees
Journal of Marketing - Tập 56 Số 2 - Trang 57-71 - 1992
A typology of service organizations is presented and a conceptual framework is
advanced for exploring the impact of physical surroundings on the behaviors of
both customers and employees. The ability of the physical surroundings to
facilitate achievement of organizational as well as marketing goals is explored.
Literature from diverse disciplines provides theoretical grounding for the
framework, w...
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
Journal of Marketing - Tập 74 Số 6 - Trang 1-17 - 2010
Research has not verified the theoretical or practical value of the brand
attachment construct in relation to alternative constructs, particularly brand
attitude strength. The authors make conceptual, measurement, and managerial
contributions to this research issue. Conceptually, they define brand
attachment, articulate its defining properties, and differentiate it from brand
attitude strength. Fr...
A Global Investigation into the Constellation of Consumer Attitudes toward Global and Local Products
Journal of Marketing - Tập 74 Số 6 - Trang 18-40 - 2010
In this article, the authors introduce attitude toward global products (AGP) and
attitude toward local products (ALP) as generalized attitudinal constructs and
address the four issues these constructs raise: (1) How are AGP and ALP related
to each other? (2) What is the motivational structure underlying AGP and ALP?
(3) Is the proposed theory culturally circumscribed, or does it generalize
across ...
Consumer Disidentification and Its Effects on Domestic Product Purchases: An Empirical Investigation in the Netherlands
Journal of Marketing - Tập 75 Số 2 - Trang 124-140 - 2011
Consumers’ local bias is an important determinant of domestic product purchase
behavior. Because of its importance, authors across various disciplines have
investigated this phenomenon using the consumer ethnocentrism model. However,
the research reported herein demonstrates that such an approach provides an
incomplete picture at best. This research provides an initial test of the
consumer disiden...
The Capabilities of Market-Driven Organizations
Journal of Marketing - Tập 58 Số 4 - Trang 37-52 - 1994
Considerable progress has been made in identifying market-driven businesses,
understanding what they do, and measuring the bottom-line consequences of their
orientation to their markets. The next challenge is to understand how this
organizational orientation can be achieved and sustained. The emerging
capabilities approach to strategic management, when coupled with total quality
management, offers...
Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity
Journal of Marketing - Tập 58 Số 3 - Trang 97-105 - 1994
Although consumers often encounter ads for familiar brands, previous advertising
interference studies have used ads for low-familiarity brands. The authors focus
on brand familiarity's role in increasing ad memorability and moderating
competitive interference. They conducted a factorial experiment varying the
familiarity of brands featured in test and competing ads. With differences in ad
executio...
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Journal of Marketing - Tập 57 Số 1 - Trang 1-22 - 1993
The author presents a conceptual model of brand equity from the perspective of
the individual consumer. Customer-based brand equity is defined as the
differential effect of brand knowledge on consumer response to the marketing of
the brand. A brand is said to have positive (negative) customer-based brand
equity when consumers react more (less) favorably to an element of the marketing
mix for the b...
The Direct and Indirect Effects of Advertising Spending on Firm Value
Journal of Marketing - Tập 74 Số 1 - Trang 20-33 - 2010
Marketing decision makers are increasingly aware of the importance of
shareholder value maximization, which calls for an evaluation of the long-term
effects of their actions on product-market response and investor response.
However, the marketing literature to date has focused on the sales or profit
response of marketing actions, and the goals of marketing have traditionally
been formulated from a...
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