Journal of Marketing Theory and Practice

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Sắp xếp:  
Structural Equation Modeling in Marketing: Some Practical Reminders
Journal of Marketing Theory and Practice - Tập 16 Số 4 - Trang 287-298 - 2008
Wynne W. Chin, Robert A. Peterson, Steven P. Brown
Measuring Consumer Devotion: Antecedents and Consequences of Passionate Consumer Behavior
Journal of Marketing Theory and Practice - Tập 21 Số 1 - Trang 7-30 - 2013
Mandy H. Ortiz, Kristy E. Reynolds, George R. Franke
Crowdsourcing Service Innovation Creativity: Environmental Influences and Contingencies
Journal of Marketing Theory and Practice - Tập 27 Số 3 - Trang 251-268 - 2019
Jeff S. Johnson, Gregory J. Fisher, Scott B. Friend
Effects of Salesperson Experience, Age, and Goal Setting on New Product Performance Trajectory: A Growth Curve Modeling Approach
Journal of Marketing Theory and Practice - Tập 17 Số 1 - Trang 7-20 - 2009
John R. Turner
Market Orientation in the Nonprofit Sector: Taking Multiple Constituencies into Consideration
Journal of Marketing Theory and Practice - Tập 12 Số 2 - Trang 43-58 - 2004
Paulette Padanyi, Brenda Gainer
An Empirical Investigation of the Link between Market Orientation and Business Performance in Nonprofit Service Providers
Journal of Marketing Theory and Practice - Tập 12 Số 2 - Trang 59-72 - 2004
Ali Kara, John E. Spillan, Oscar W. DeShields
Explaining and Predicting Consumer Intention to Purchase Over the Internet: An Exploratory Study
Journal of Marketing Theory and Practice - Tập 10 Số 2 - Trang 22-28 - 2002
Ronald E. Goldsmith
The Evolution of Dominant Market Shares: The Role of Network Effects
Journal of Marketing Theory and Practice - Tập 7 Số 2 - Trang 83-96 - 1999
Bruce H. Clark, Sangit Chatterjee
The Role of Mental Models in Control Theory:Understanding Cognitive FACTORS Influencing the Behaviors of Salespeople
Journal of Marketing Theory and Practice - Tập 7 Số 1 - Trang 17-29 - 1999
Timothy B. Palmer, Gregory M. Pickett
PLS-SEM: Indeed a Silver Bullet
Journal of Marketing Theory and Practice - Tập 19 Số 2 - Trang 139-152 - 2011
Joe F. Hair, Christian M. Ringle, Marko Sarstedt
Tổng số: 10   
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