Journal of Marketing Theory and Practice
Công bố khoa học tiêu biểu
Sắp xếp:
Explaining and Predicting Consumer Intention to Purchase Over the Internet: An Exploratory Study
Journal of Marketing Theory and Practice - Tập 10 Số 2 - Trang 22-28 - 2002
The Role of Mental Models in Control Theory:Understanding Cognitive FACTORS Influencing the Behaviors of Salespeople
Journal of Marketing Theory and Practice - Tập 7 Số 1 - Trang 17-29 - 1999
Structural Equation Modeling in Marketing: Some Practical Reminders
Journal of Marketing Theory and Practice - Tập 16 Số 4 - Trang 287-298 - 2008
Crowdsourcing Service Innovation Creativity: Environmental Influences and Contingencies
Journal of Marketing Theory and Practice - Tập 27 Số 3 - Trang 251-268 - 2019
The Evolution of Dominant Market Shares: The Role of Network Effects
Journal of Marketing Theory and Practice - Tập 7 Số 2 - Trang 83-96 - 1999
PLS-SEM: Indeed a Silver Bullet
Journal of Marketing Theory and Practice - Tập 19 Số 2 - Trang 139-152 - 2011
Tổng số: 6
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