Journal of Marketing Theory and Practice

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Crowdsourcing Service Innovation Creativity: Environmental Influences and Contingencies
Journal of Marketing Theory and Practice - Tập 27 Số 3 - Trang 251-268 - 2019
Jeff S. Johnson, Gregory J. Fisher, Scott B. Friend
An Empirical Investigation of the Link between Market Orientation and Business Performance in Nonprofit Service Providers
Journal of Marketing Theory and Practice - Tập 12 Số 2 - Trang 59-72 - 2004
Ali Kara, John E. Spillan, Oscar W. DeShields
Explaining and Predicting Consumer Intention to Purchase Over the Internet: An Exploratory Study
Journal of Marketing Theory and Practice - Tập 10 Số 2 - Trang 22-28 - 2002
Ronald E. Goldsmith
PLS-SEM: Indeed a Silver Bullet
Journal of Marketing Theory and Practice - Tập 19 Số 2 - Trang 139-152 - 2011
Joe F. Hair, Christian M. Ringle, Marko Sarstedt
Structural Equation Modeling in Marketing: Some Practical Reminders
Journal of Marketing Theory and Practice - Tập 16 Số 4 - Trang 287-298 - 2008
Wynne W. Chin, Robert A. Peterson, Steven P. Brown
Measuring Consumer Devotion: Antecedents and Consequences of Passionate Consumer Behavior
Journal of Marketing Theory and Practice - Tập 21 Số 1 - Trang 7-30 - 2013
Mandy H. Ortiz, Kristy E. Reynolds, George R. Franke
Effects of Salesperson Experience, Age, and Goal Setting on New Product Performance Trajectory: A Growth Curve Modeling Approach
Journal of Marketing Theory and Practice - Tập 17 Số 1 - Trang 7-20 - 2009
John R. Turner
Market Orientation in the Nonprofit Sector: Taking Multiple Constituencies into Consideration
Journal of Marketing Theory and Practice - Tập 12 Số 2 - Trang 43-58 - 2004
Paulette Padanyi, Brenda Gainer
The Evolution of Dominant Market Shares: The Role of Network Effects
Journal of Marketing Theory and Practice - Tập 7 Số 2 - Trang 83-96 - 1999
Bruce H. Clark, Sangit Chatterjee
The Role of Mental Models in Control Theory:Understanding Cognitive FACTORS Influencing the Behaviors of Salespeople
Journal of Marketing Theory and Practice - Tập 7 Số 1 - Trang 17-29 - 1999
Timothy B. Palmer, Gregory M. Pickett
Tổng số: 10   
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