Journal of Interactive Marketing

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Adaptive selling in a call center environment: A qualitative investigation
Journal of Interactive Marketing - Tập 16 - Trang 25-39 - 2002
Daniel M. Eveleth, Linda Morris
Technological changes and innovations have created the means by which organizations can centralize the selling function into a call-center environment. While there are numerous benefits to this centralization, the fact that potential customers are drawn to a call center via telephone or Web-based communication media from a wide geographic area heightens the need for sales representatives ...... hiện toàn bộ
The Role of Marketing in Digital Business Platforms
Journal of Interactive Marketing - Tập 51 - Trang 72-90 - 2020
Arvind Rangaswamy, Nicole Moch, Claudio Felten, Gerrit van Bruggen, Jaap E. Wieringa, Jochen Wirtz
Short- and Long-term Effects of Online Advertising: Differences between New and Existing Customers
Journal of Interactive Marketing - Tập 26 - Trang 155-166 - 2012
Ralph Breuer, Malte Brettel
Brands, Friends, & Viral Advertising: A Social Exchange Perspective on the Ad Referral Processes
Journal of Interactive Marketing - Tập 36 - Trang 31-45 - 2016
Jameson L. Hayes, Karen Whitehill King, Artemio Ramirez
Online Pricing: Review and Directions for Research
Journal of Interactive Marketing - Tập 23 - Trang 82-90 - 2009
Brian T. Ratchford
The Internet influences prices in two ways: it is a channel for obtaining information, and it is a vehicle for transactions. This paper reviews the literature on the impact of online information on prices, and also reviews the literature on how the features of online markets influence online pricing. The major influences on online pricing that are reviewed are costly and limited search, s...... hiện toàn bộ
Symbian: Customer interaction through collaboration and competition in a convergent industry
Journal of Interactive Marketing - Tập 17 - Trang 56-76 - 2003
Fabio Ancarani, Venkatesh Shankar
The Presentation Format of Review Score Information Influences Consumer Preferences Through the Attribution of Outlier Reviews
Journal of Interactive Marketing - Tập 39 - Trang 1-14 - 2017
Adrian R. Camilleri
A Picture Is Worth a Thousand Words: Segmenting Consumers by Facebook Profile Images
Journal of Interactive Marketing - Tập 32 - Trang 53-69 - 2015
Iris Vilnai-Yavetz, Sigal Tifferet
Cross-Media Consumption: Insights from Super Bowl Advertising
Journal of Interactive Marketing - Tập 50 - Trang 17-31 - 2020
Neeraj Bharadwaj, Michel Ballings, Prasad A. Naik
When viewers engage in cross-media consumption—view television advertising and social media posts on another medium—how do stimuli from multiple screens influence their response? To address this question, we construct a comprehensive dataset to estimate the effects of Super Bowl advertising and the advertised brands’ Facebook content on ad likability. The novel insights emerging from the ...... hiện toàn bộ
Influence of Cultural Dimensions on Online Interactive Review Feature Implementations: A Comparison of Korean and U.S. Retail Web Sites
Journal of Interactive Marketing - Tập 22 - Trang 40-50 - 2008
Gi Woong Yun, Sung-Yeon Park, Louisa Ha
This study examines the nature of online consumer-generated communications, focusing especially on consumer reviews of leading retail Web sites in South Korea and the U.S. The current investigation adopts a two-pronged approach that utilizes both the user control concept and a cross-cultural perspective. The active implementations of consumer review features in Korean Web sites found in t...... hiện toàn bộ
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