Journal of Interactive Marketing
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Sắp xếp:
Short- and Long-term Effects of Online Advertising: Differences between New and Existing Customers
Journal of Interactive Marketing - Tập 26 - Trang 155-166 - 2012
Consumer buying behavior on the Internet: Findings from panel data
Journal of Interactive Marketing - Tập 14 - Trang 15-29 - 2000
CASE: Mozilla vs. Godzilla — The Launch of the Mozilla Firefox Browser The case describes an interactive marketing campaign used to launch the open source, Mozilla Firefox browser. The case highlights key features of the campaign and the facilitating conditions that enabled product success. The sustainability of the community marketing effort in light of product maturation is the central marketing challenge that the organization now faces.
Journal of Interactive Marketing - Tập 23 - Trang 259-271 - 2009
Windows into the future: How lessons from Hollywood will shape the music industry For several years, new digital technologies and startup companies have put the music industry in a defensive posture by driving innovation and disrupting established format, pricing, and distribution standards. However, with Napster now defanged, the major labels that dominate the industry are reclaiming the spotlight and taking proactive steps to secure their place in the online music ar...
Journal of Interactive Marketing - Tập 17 - Trang 70-80 - 2003
Online Pricing: Review and Directions for Research The Internet influences prices in two ways: it is a channel for obtaining information, and it is a vehicle for transactions. This paper reviews the literature on the impact of online information on prices, and also reviews the literature on how the features of online markets influence online pricing. The major influences on online pricing that are reviewed are costly and limited search, s... ...
Journal of Interactive Marketing - Tập 23 - Trang 82-90 - 2009
Brand Attitudes and Search Engine Queries
Journal of Interactive Marketing - Tập 37 - Trang 105-116 - 2017
Context-Dependent Product Evaluations: An Empirical Analysis of Internet Book Reviews Using book review data on Amazon.com , the authors extend current research into online consumer reviews by empirically investigating the context dependence effect in the review writing process. They find that when product quality remains constant, later reviews tend to differ from previously posted ones, and the difference is moderated by the popularity of the product, the variance of pre... ...
Journal of Interactive Marketing - Tập 25 - Trang 123-133 - 2011
Information Privacy Research: Framework for Integrating Multiple Publics, Information Channels, and Responses This article puts forth a framework for understanding critical consumer information privacy issues in direct and interactive marketing that consists of three broad dimensions: (1) multiple publics, (2) information channel developments, and (3) the publics’ responses to privacy actions. Within this structure, the authors review and integrate existing research and issues, and identify an ag... ...
Journal of Interactive Marketing - Tập 23 - Trang 191-205 - 2009
The Impact of Market Competition on Search Advertising
Journal of Interactive Marketing - Tập 30 - Trang 46-55 - 2015
Emotional Support, Perceived Corporate Ownership and Skepticism toward Out-groups in Virtual Communities
Journal of Interactive Marketing - Tập 29 - Trang 1-10 - 2015
Tổng số: 276
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