Journal of Interactive Marketing

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Short- and Long-term Effects of Online Advertising: Differences between New and Existing Customers
Journal of Interactive Marketing - Tập 26 - Trang 155-166 - 2012
Ralph Breuer, Malte Brettel
Consumer buying behavior on the Internet: Findings from panel data
Journal of Interactive Marketing - Tập 14 - Trang 15-29 - 2000
Gerald L. Lohse, Steven Bellman, Eric J. Johnson
CASE: Mozilla vs. Godzilla — The Launch of the Mozilla Firefox Browser
Journal of Interactive Marketing - Tập 23 - Trang 259-271 - 2009
Sandeep Krishnamurthy
The case describes an interactive marketing campaign used to launch the open source, Mozilla Firefox browser. The case highlights key features of the campaign and the facilitating conditions that enabled product success. The sustainability of the community marketing effort in light of product maturation is the central marketing challenge that the organization now faces.
Online Pricing: Review and Directions for Research
Journal of Interactive Marketing - Tập 23 - Trang 82-90 - 2009
Brian T. Ratchford
The Internet influences prices in two ways: it is a channel for obtaining information, and it is a vehicle for transactions. This paper reviews the literature on the impact of online information on prices, and also reviews the literature on how the features of online markets influence online pricing. The major influences on online pricing that are reviewed are costly and limited search, s...... hiện toàn bộ
Brand Attitudes and Search Engine Queries
Journal of Interactive Marketing - Tập 37 - Trang 105-116 - 2017
Jeffrey P. Dotson, Ruixue Rachel Fan, Elea McDonnell Feit, Jeffrey D. Oldham, Yi-Hsin Yeh
Context-Dependent Product Evaluations: An Empirical Analysis of Internet Book Reviews
Journal of Interactive Marketing - Tập 25 - Trang 123-133 - 2011
Ye Hu, Xinxin Li
Using book review data on Amazon.com , the authors extend current research into online consumer reviews by empirically investigating the context dependence effect in the review writing process. They find that when product quality remains constant, later reviews tend to differ from previously posted ones, and the difference is moderated by the popularity of the product, the variance of pre...... hiện toàn bộ
Information Privacy Research: Framework for Integrating Multiple Publics, Information Channels, and Responses
Journal of Interactive Marketing - Tập 23 - Trang 191-205 - 2009
James W. Peltier, George R. Milne, Joseph E. Phelps
This article puts forth a framework for understanding critical consumer information privacy issues in direct and interactive marketing that consists of three broad dimensions: (1) multiple publics, (2) information channel developments, and (3) the publics’ responses to privacy actions. Within this structure, the authors review and integrate existing research and issues, and identify an ag...... hiện toàn bộ
The Impact of Market Competition on Search Advertising
Journal of Interactive Marketing - Tập 30 - Trang 46-55 - 2015
Yupin Yang, Qiang (Steven) Lu, Guanting Tang, Jian Pei
Emotional Support, Perceived Corporate Ownership and Skepticism toward Out-groups in Virtual Communities
Journal of Interactive Marketing - Tập 29 - Trang 1-10 - 2015
Devon S. Johnson, Ben Lowe
The Effects of Online Incivility and Consumer-to-Consumer Interactional Justice on Complainants, Observers, and Service Providers During Social Media Service Recovery
Journal of Interactive Marketing - Tập 44 - Trang 60-81 - 2018
Todd J. Bacile, Jeremy S. Wolter, Alexis M. Allen, Pei Xu
Tổng số: 276   
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