Journal of Interactive Marketing
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The Role of Social Media Content Format and Platform in Users' Engagement Behavior
Journal of Interactive Marketing - Tập 53 - Trang 47-65 - 2021
Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues Mobile marketing, which involves two- or multi-way communication and promotion of an offer between a firm and its customers using the mobile, a term that refers to the mobile medium, device, channel, or technology, is growing in importance in the retailing environment. It has the potential to change the paradigm of retailing from one based on consumers entering the retailing environment t... ...
Journal of Interactive Marketing - Tập 24 - Trang 111-120 - 2010
Revisiting Trust and Privacy Concern in Consumers' Perceptions of Marketing Information Management Practices: Replication and Extension
Journal of Interactive Marketing - Tập 56 - Trang 137-158 - 2021
Coupons going wireless: Determinants of consumer intentions to redeem mobile couponsFirms are increasingly using the mobile media for communication and promotion and Short Message Service (SMS), in particular. This study investigates consumers’ intentions to redeem mobile (m-) coupons. Results from a survey of 370 mobile phone users in Austria indicate that consumers’ attitude toward and perceived control of m-coupons affect their intention to redeem such coupons. The eff... ...
Journal of Interactive Marketing - Tập 22 - Trang 23-39 - 2008
A model for evaluating the effectiveness of CRM using the balanced scorecard Customer relationship management (CRM) has become one of the leading business strategies in the new millennium. CRM is a broad term for managing business interactions with customers. The effectiveness of CRM can be measured as a satisfaction level achieved by CRM activities. Although CRM has emerged as a major business strategy for e-commerce, little research has been conducted in evaluat... ...
Journal of Interactive Marketing - Tập 17 - Trang 5-19 - 2003
Short- and Long-term Effects of Online Advertising: Differences between New and Existing Customers
Journal of Interactive Marketing - Tập 26 - Trang 155-166 - 2012
Consumer buying behavior on the Internet: Findings from panel data
Journal of Interactive Marketing - Tập 14 - Trang 15-29 - 2000
Consumer Decision-making Processes in Mobile Viral Marketing Campaigns
Journal of Interactive Marketing - Tập 28 - Trang 43-54 - 2014
Does Chatter Matter? The Impact of User-Generated Content on Music Sales The Internet has enabled a new era of user-generated content, threatening the hegemony of traditional content generators as the primary sources of “legitimate” information. In this study, we examine the usefulness of such content, consisting of data from blogs and social networking sites, in predicting sales in the music industry. We track changes in online chatter for a sample of 108 alb... ...
Journal of Interactive Marketing - Tập 23 - Trang 300-307 - 2009
Consumer search for information in the digital age: An empirical study of prepurchase search for automobiles This research explores whether earlier findings on the economics of consumer information search still hold in the digital age. Through an Internet-based survey conducted with automobile shoppers and purchasers, we examine how individuals differ in the use of the Internet and in the patterns of substitution they exhibit across sources and media. Survey results show that basic economics con... ...
Journal of Interactive Marketing - Tập 17 - Trang 29-49 - 2003
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