Journal of Interactive Marketing
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A model for evaluating the effectiveness of CRM using the balanced scorecard Customer relationship management (CRM) has become one of the leading business strategies in the new millennium. CRM is a broad term for managing business interactions with customers. The effectiveness of CRM can be measured as a satisfaction level achieved by CRM activities. Although CRM has emerged as a major business strategy for e-commerce, little research has been conducted in evaluat... ...
Journal of Interactive Marketing - Tập 17 - Trang 5-19 - 2003
Short- and Long-term Effects of Online Advertising: Differences between New and Existing Customers
Journal of Interactive Marketing - Tập 26 - Trang 155-166 - 2012
Consumer buying behavior on the Internet: Findings from panel data
Journal of Interactive Marketing - Tập 14 - Trang 15-29 - 2000
Does Chatter Matter? The Impact of User-Generated Content on Music Sales The Internet has enabled a new era of user-generated content, threatening the hegemony of traditional content generators as the primary sources of “legitimate” information. In this study, we examine the usefulness of such content, consisting of data from blogs and social networking sites, in predicting sales in the music industry. We track changes in online chatter for a sample of 108 alb... ...
Journal of Interactive Marketing - Tập 23 - Trang 300-307 - 2009
CASE: Mozilla vs. Godzilla — The Launch of the Mozilla Firefox Browser The case describes an interactive marketing campaign used to launch the open source, Mozilla Firefox browser. The case highlights key features of the campaign and the facilitating conditions that enabled product success. The sustainability of the community marketing effort in light of product maturation is the central marketing challenge that the organization now faces.
Journal of Interactive Marketing - Tập 23 - Trang 259-271 - 2009
Windows into the future: How lessons from Hollywood will shape the music industry For several years, new digital technologies and startup companies have put the music industry in a defensive posture by driving innovation and disrupting established format, pricing, and distribution standards. However, with Napster now defanged, the major labels that dominate the industry are reclaiming the spotlight and taking proactive steps to secure their place in the online music ar...
Journal of Interactive Marketing - Tập 17 - Trang 70-80 - 2003
Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX]
Journal of Interactive Marketing - Tập 43 - Trang 98-115 - 2018
Online Pricing: Review and Directions for Research The Internet influences prices in two ways: it is a channel for obtaining information, and it is a vehicle for transactions. This paper reviews the literature on the impact of online information on prices, and also reviews the literature on how the features of online markets influence online pricing. The major influences on online pricing that are reviewed are costly and limited search, s... ...
Journal of Interactive Marketing - Tập 23 - Trang 82-90 - 2009
Brand Attitudes and Search Engine Queries
Journal of Interactive Marketing - Tập 37 - Trang 105-116 - 2017
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