Journal of Interactive Marketing

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The Role of Social Media Content Format and Platform in Users' Engagement Behavior
Journal of Interactive Marketing - Tập 53 - Trang 47-65 - 2021
Hamidreza Shahbaznezhad, Rebecca Dolan, Mona Rashidirad
Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues
Journal of Interactive Marketing - Tập 24 - Trang 111-120 - 2010
Venkatesh Shankar, Alladi Venkatesh, Charles Hofacker, Prasad Naik
Revisiting Trust and Privacy Concern in Consumers' Perceptions of Marketing Information Management Practices: Replication and Extension
Journal of Interactive Marketing - Tập 56 - Trang 137-158 - 2021
Kunal Swani, George R. Milne, Alec N. Slepchuk
Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons
Journal of Interactive Marketing - Tập 22 - Trang 23-39 - 2008
Astrid Dickinger, Mirella Kleijnen
A model for evaluating the effectiveness of CRM using the balanced scorecard
Journal of Interactive Marketing - Tập 17 - Trang 5-19 - 2003
Jonghyeok Kim, Euiho Suh, Hyunseok Hwang
Short- and Long-term Effects of Online Advertising: Differences between New and Existing Customers
Journal of Interactive Marketing - Tập 26 - Trang 155-166 - 2012
Ralph Breuer, Malte Brettel
Consumer buying behavior on the Internet: Findings from panel data
Journal of Interactive Marketing - Tập 14 - Trang 15-29 - 2000
Gerald L. Lohse, Steven Bellman, Eric J. Johnson
Consumer Decision-making Processes in Mobile Viral Marketing Campaigns
Journal of Interactive Marketing - Tập 28 - Trang 43-54 - 2014
Christian Pescher, Philipp Reichhart, Martin Spann
Consumer search for information in the digital age: An empirical study of prepurchase search for automobiles
Journal of Interactive Marketing - Tập 17 - Trang 29-49 - 2003
Lisa R. Klein, Gary T. Ford
Cutting Through the Online Review Jungle — Investigating Selective eWOM Processing
Journal of Interactive Marketing - Tập 37 - Trang 89-104 - 2017
Sabrina A. Gottschalk, Alexander Mafael
Tổng số: 276   
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