Information Privacy Research: Framework for Integrating Multiple Publics, Information Channels, and Responses

Journal of Interactive Marketing - Tập 23 - Trang 191-205 - 2009
James W. Peltier1, George R. Milne2, Joseph E. Phelps3
1College of Business and Economics, University of Wisconsin-Whitewater, 800 W. Main Street , Whitewater, WI 53190, USA
2Isenberg School of Management, University of Massachusetts Amherst, Amherst, MA 01003, USA
3College of Communications and Information Sciences, The University of Alabama, Tuscaloosa, AL 35487-0172, USA

Tóm tắt

This article puts forth a framework for understanding critical consumer information privacy issues in direct and interactive marketing that consists of three broad dimensions: (1) multiple publics, (2) information channel developments, and (3) the publics’ responses to privacy actions. Within this structure, the authors review and integrate existing research and issues, and identify an agenda for future research.

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