The Impact of Market Competition on Search Advertising

Journal of Interactive Marketing - Tập 30 - Trang 46-55 - 2015
Yupin Yang1, Qiang (Steven) Lu2, Guanting Tang3, Jian Pei3
1Beedie School of Business, Simon Fraser University, 8888 University Drive, Burnaby, BC V5A 1S6, Canada
2Business School, The University of Sydney, Cnr of Codrington & Rose Streets, Darlington, NSW 2006, Australia
3Computing Science Department, Simon Fraser University, 8888 University Drive, Burnaby, BC V5A 1S6, Canada

Tài liệu tham khảo

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