Journal of Direct, Data and Digital Marketing Practice
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Sắp xếp:
The best of the unofficial Olympic advertising
Journal of Direct, Data and Digital Marketing Practice - Tập 14 - Trang 166-167 - 2012
Search engine optimisation: A primer on keyword strategies
Journal of Direct, Data and Digital Marketing Practice - Tập 8 - Trang 121-133 - 2006
This paper is the first of two written by the authors on the topic of search
engine optimisation. It provides simple answers, from a keyword perspective, to
two questions. What is search engine ranking all about? How does a website get
higher rankings? It is designed to help the novice e-marketer better understand
the fundamentals of search engine rankings and how online businesses can improve
the...
Miele Professional
Journal of Direct, Data and Digital Marketing Practice - Tập 16 - Trang 278-281 - 2015
Miele Professional provides laundry and cleaning equipment and processes for
which it identified the care home sector and hotel industry as prime prospects.
Through the adoption of a content-driven email-led integrated marketing
strategy, it has been able to achieve growth in sales through better engagement
with prospects along the buying cycle.
The Science of Social: Beyond hype, likes & followers
Journal of Direct, Data and Digital Marketing Practice - Tập 14 - Trang 180-181 - 2012
Big data and data protection paper from ICO
Journal of Direct, Data and Digital Marketing Practice - Tập 16 - Trang 135-137 - 2014
LinkedIn-junction
Journal of Direct, Data and Digital Marketing Practice - Tập 15 - Trang 77-78 - 2013
Big changes to Facebook page terms for sweepstakes and contests administration
Journal of Direct, Data and Digital Marketing Practice - Tập 15 Số 2 - Trang 147-149 - 2013
Swinton Insurance: The IDM Business Performance Awards 2009: Bronze Award-Winner Campaign: Mystery Tipper drives sales in Swinton's Taxi Insurance Division
Journal of Direct, Data and Digital Marketing Practice - Tập 11 - Trang 233-239 - 2010
Fun and insurance — not usually synonymous with each other, but, in this case,
Swinton Taxi Insurance gave its product a new lease of life with infectious
results. Swinton's Mystery Tipper character went viral on taxi ranks across the
UK, her arrival heralded by tightly targeted campaign messages in local media.
The Tipper gave taxi drivers something to talk about, and increased Swinton Taxi
Divis...
Consumer protection from unfair trading (amendment) regulations 2013
Journal of Direct, Data and Digital Marketing Practice - Tập 15 Số 2 - Trang 140-141 - 2013
Online research panel members, who do they represent?
Journal of Direct, Data and Digital Marketing Practice - Tập 17 - Trang 244-251 - 2016
The aim of the paper is to follow long-term tracking of the characteristics and
behaviours of survey respondents who claim to participate in online surveys.
This report outlines the different ways in which this segment of the population
differs from the remainder of the population who are active online. We
demonstrate that there are some differences in the demographic profiles and
these are routin...
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