Journal of Direct, Data and Digital Marketing Practice

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The best of the unofficial Olympic advertising
Journal of Direct, Data and Digital Marketing Practice - Tập 14 - Trang 166-167 - 2012
Search engine optimisation: A primer on keyword strategies
Journal of Direct, Data and Digital Marketing Practice - Tập 8 - Trang 121-133 - 2006
Ralph F Wilson, James B Pettijohn
This paper is the first of two written by the authors on the topic of search engine optimisation. It provides simple answers, from a keyword perspective, to two questions. What is search engine ranking all about? How does a website get higher rankings? It is designed to help the novice e-marketer better understand the fundamentals of search engine rankings and how online businesses can improve the...... hiện toàn bộ
Miele Professional
Journal of Direct, Data and Digital Marketing Practice - Tập 16 - Trang 278-281 - 2015
Kirsty Dawe
Miele Professional provides laundry and cleaning equipment and processes for which it identified the care home sector and hotel industry as prime prospects. Through the adoption of a content-driven email-led integrated marketing strategy, it has been able to achieve growth in sales through better engagement with prospects along the buying cycle.
The Science of Social: Beyond hype, likes & followers
Journal of Direct, Data and Digital Marketing Practice - Tập 14 - Trang 180-181 - 2012
Katy Howell
Big data and data protection paper from ICO
Journal of Direct, Data and Digital Marketing Practice - Tập 16 - Trang 135-137 - 2014
Sue Gold
LinkedIn-junction
Journal of Direct, Data and Digital Marketing Practice - Tập 15 - Trang 77-78 - 2013
Christopher Stack, Nicola Doran
Big changes to Facebook page terms for sweepstakes and contests administration
Journal of Direct, Data and Digital Marketing Practice - Tập 15 Số 2 - Trang 147-149 - 2013
Nick Johnson
Swinton Insurance: The IDM Business Performance Awards 2009: Bronze Award-Winner Campaign: Mystery Tipper drives sales in Swinton's Taxi Insurance Division
Journal of Direct, Data and Digital Marketing Practice - Tập 11 - Trang 233-239 - 2010
Kate Boothby
Fun and insurance — not usually synonymous with each other, but, in this case, Swinton Taxi Insurance gave its product a new lease of life with infectious results. Swinton's Mystery Tipper character went viral on taxi ranks across the UK, her arrival heralded by tightly targeted campaign messages in local media. The Tipper gave taxi drivers something to talk about, and increased Swinton Taxi Divis...... hiện toàn bộ
Consumer protection from unfair trading (amendment) regulations 2013
Journal of Direct, Data and Digital Marketing Practice - Tập 15 Số 2 - Trang 140-141 - 2013
Maxine Finding
Online research panel members, who do they represent?
Journal of Direct, Data and Digital Marketing Practice - Tập 17 - Trang 244-251 - 2016
Steve Abbott
The aim of the paper is to follow long-term tracking of the characteristics and behaviours of survey respondents who claim to participate in online surveys. This report outlines the different ways in which this segment of the population differs from the remainder of the population who are active online. We demonstrate that there are some differences in the demographic profiles and these are routin...... hiện toàn bộ
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