Journal of Direct, Data and Digital Marketing Practice

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Big data and data protection paper from ICO
Journal of Direct, Data and Digital Marketing Practice - Tập 16 - Trang 135-137 - 2014
Sue Gold
Online research panel members, who do they represent?
Journal of Direct, Data and Digital Marketing Practice - Tập 17 - Trang 244-251 - 2016
Steve Abbott
The aim of the paper is to follow long-term tracking of the characteristics and behaviours of survey respondents who claim to participate in online surveys. This report outlines the different ways in which this segment of the population differs from the remainder of the population who are active online. We demonstrate that there are some differences in the demographic profiles and these are routin...... hiện toàn bộ
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Journal of Direct, Data and Digital Marketing Practice - Tập 10 - Trang 384-387 - 2009
Neil Morris
FEDMA List Council Fact Pack 2004: Your Guide to a Successful Pan-European Direct Marketing Campaign
Journal of Direct, Data and Digital Marketing Practice - - 2005
An introduction to data mining and other techniques for advanced analytics
Journal of Direct, Data and Digital Marketing Practice - Tập 12 Số 2 - Trang 137-153 - 2010
Barry Leventhal
Abstracts
Journal of Direct, Data and Digital Marketing Practice - Tập 14 - Trang 73-76 - 2012
A snapshot of the IDM's future
Journal of Direct, Data and Digital Marketing Practice - Tập 14 - Trang 287-288 - 2013
Mike Cornwell
Children and privacy online
Journal of Direct, Data and Digital Marketing Practice - Tập 8 - Trang 294-308 - 2007
Agnes Nairn, Dowsiri Monkgol
Kids are spending more money on goods and services and more time online than ever before. This makes them an incredibly tempting target for online marketing. But what are the data protection issues where children are concerned? This paper considers child data protection using the concepts of knowledge, control and parental involvement; it reminds us of the DMA code of practice for online marketing...... hiện toàn bộ
Customer retention management in the recession
Journal of Direct, Data and Digital Marketing Practice - - 2010
John D. Ginn, Merlin Stone, Yüksel Ekinci
Figaro digital marketing — Conference review
Journal of Direct, Data and Digital Marketing Practice - Tập 15 - Trang 99-101 - 2013
Sheree Hellier
Tổng số: 357   
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