Journal of Consumer Psychology

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Mapping Attitude Formation as a Function of Information Input: Online Processing Models of Attitude Formation
Journal of Consumer Psychology - Tập 12 - Trang 21-34 - 2002
Jacob Jacoby, Maureen Morrin, James Jaccard, Zeynep Gurhan, Alfred Kuss, Durairaj Maheswaran
Consistent with calls for a dynamical social psychology (Jacoby et al., 1987; Nowak, Lewenstein, & Vallacher, 1994), attitude formation was studied using a recently developed, computer‐based simulation technique termed Higher Order Cognitive Tracing (see Jacoby et al., 1994). Participants’ attitudes toward 12 different products in 3 product categories were investigated as a function of...... hiện toàn bộ
New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences
Journal of Consumer Psychology - Tập 22 - Trang 143-153 - 2012
Vinod Venkatraman, John A. Clithero, Gavan J. Fitzsimons, Scott A. Huettel
AbstractA core goal for marketers is effective segmentation: partitioning a brand's or product's consumer base into distinct and meaningful groups with differing needs. Traditional segmentation data include factors like geographic location, demographics, and shopping history. Yet, research into the cognitive and affective processes underlyin...... hiện toàn bộ
WITHDRAWN: Positional goods and the social rank hypothesis: Income inequality affects online chatter about high and low status brands on Twitter
Journal of Consumer Psychology - - 2017
Lukasz Walasek, Sudeep Bhatia, Gordon D.A. Brown
When are natural and urban environments restorative? The impact of environmental compatibility on self‐control restoration
Journal of Consumer Psychology - Tập 26 - Trang 535-541 - 2016
Kevin P. Newman, Merrie Brucks
AbstractThis research investigates the role of environmental cues found in consumer contexts on the restoration of self‐control resources. In doing so, we challenge the often‐repeated claim that natural environments benefit consumer well‐being more than urban environments by focusing on environmental compatibility: the match between environm...... hiện toàn bộ
Anomalies in the Values for Consumer Goods With Environmental Attributes
Journal of Consumer Psychology - Tập 6 - Trang 339-363 - 1997
R. Julie Irwin, Joan Scattone Spira
Many consumer products today present information regarding an environmental attribute (e.g., recycled content). This information can be expected to augment the other attributes, resulting in an overall increased interest in the product. However, previous research on preferences for environmental policies (e.g., an increase in air quality) suggests that environmental values are prone to ano...... hiện toàn bộ
Bidirectional contrast effects between taste perception and simulation: A simulation‐induced adaptation mechanism
Journal of Consumer Psychology - Tập 27 - Trang 49-58 - 2017
Kao Si, Yuwei Jiang
AbstractFour experiments reveal that actual taste perception and mental simulation of taste can exert a bidirectional contrast effect on each other. Experiment 1 shows that similar to actual taste experience, simulated taste experience is influenced by a prior actual taste in a contrastive manner. Experiment 2 shows that this contrast effect...... hiện toàn bộ
A Comment on Metacognitive Experiences and Consumer Choice
Journal of Consumer Psychology - Tập 14 - Trang 356-359 - 2004
Joel Huber
This commentary discusses the role that naive theories play in consumer judgment. It emphasizes deviation from expectations as a driver of metacognitive activity and discusses challenges involved in transposing Schwarz's (2004) elegant framework to the domain of consumer choice. The author concludes that the value of the metacognitive framework is limited when applied to choices, especiall...... hiện toàn bộ
Some insights on visual and verbal processing strategies
Journal of Consumer Psychology - Tập 18 Số 4 - Trang 258-263 - 2008
Hiệu ứng IKEA: Khi lao động dẫn đến tình yêu Dịch bởi AI
Journal of Consumer Psychology - Tập 22 Số 3 - Trang 453-460 - 2012
Michael I. Norton, Daniel Mochon, Dan Ariely
Tóm tắtTrong bốn nghiên cứu mà người tiêu dùng lắp ráp hộp IKEA, gấp giấy origami, và xây dựng bộ LEGO, chúng tôi trình bày và điều tra các điều kiện ranh giới cho hiệu ứng IKEA—sự gia tăng đánh giá của các sản phẩm do chính mình tạo ra. Tham gia thấy các sản phẩm tự làm của họ có giá trị tương đương với các sản phẩm của chuyên gia, và kỳ vọ...... hiện toàn bộ
#Hiệu ứng IKEA #đánh giá sản phẩm tự làm #lao động và giá trị
Gender Typed Advertisements and Impression Formation: The Role of Chronic and Temporary Accessibility
Journal of Consumer Psychology - Tập 13 - Trang 220-229 - 2003
Gita Venkataramani Johar, Page Moreau, Norbert Schwarz
In this research, we tested the effects of chronic and temporary sources of accessibility on impression formation. Although some research suggests that chronicity amplifies temporary effects because of greater susceptibility to external primes, other research suggests that chronicity masks temporary effects because of redundance. We demonstrate in a thought listing study that in the domain...... hiện toàn bộ
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