Environment and Behavior

Although the sharing economy is rapidly growing, it is still in its infancy. One of the key challenges is successfully expanding the number of users joining the sharing economy. Our research empirically assesses which organizational form is most successful in attracting new consumers to the sharing organizations that are co-owned by their users. The structure and scope of these sharing communities may differ substantially: while closed sharing communities are neighborhood based, open sharing communities establish broad communities without geographical boundaries. Building on social capital theory, we find that open sharing communities are more attractive than closed sharing communities because they foster trust and alleviate perceived scarcity risk. Yet, important boundary conditions exist. While a social and environmental orientation increases the likelihood to join open sharing communities, this is not the case for closed sharing organizations. These results highlight the value of examining distinct organizational forms of sharing organizations.

Green communities are a new form of development, but their affect on consumer behavior has not been well-researched. In June 2006, a mail survey of new homeowners was conducted in two pairs of green and conventional master-planned communities in Florida to determine if there were differences in their green design preferences, perceptions of the term green and retention of green marketing initiatives. Homeowners in conventional communities, compared with homeowners in green communities, expressed similar interests in many green design features, and most did not have negative connotations with the term green. Sales points used for marketing in the green communities were somewhat absorbed by their new residents; still, marketing practices can be diversified. The results suggest that green design features are an important consideration for people buying homes in master-planned communities.

Older people must be understood in terms of changes that occur both in themselves and in the world around them. The transactions between older people and their environments are discussed in terms of the support-autonomy dialectic and specific behaviors involving environmental reactivity and proactivity. Three examples of research are discussed to illustrate how autonomy is maintained on one level while necessary support is accepted on another level (environmental multiplexity): shared housing, intrainstitutional relocation, and the household environment of impaired people.

Agriculture is vulnerable to climate change and a source of greenhouse gases (GHGs). Farmers face pressures to adjust agricultural systems to make them more resilient in the face of increasingly variable weather (adaptation) and reduce GHG production (mitigation). This research examines relationships between Iowa farmers’ trust in environmental or agricultural interest groups as sources of climate information, climate change beliefs, perceived climate risks to agriculture, and support for adaptation and mitigation responses. Results indicate that beliefs varied with trust, and beliefs in turn had a significant direct effect on perceived risks from climate change. Support for adaptation varied with perceived risks, while attitudes toward GHG reduction (mitigation) were associated predominantly with variation in beliefs. Most farmers were supportive of adaptation responses, but few endorsed GHG reduction, suggesting that outreach should focus on interventions that have adaptive and mitigative properties (e.g., reduced tillage, improved fertilizer management).

University students are exposed to many stressors, necessitating opportunities for restoration. Research has indicated that actual experiences in nearby green spaces are associated with restorative psychological and physiological health benefits. However, the perception of greenness and restorativeness of environments might also impact health outcomes. Can green campus spaces provide restorative potential to university students? Do students perceive the greenness and restorative benefits? To explore these questions, students at three universities (convenience sample) were surveyed with items on perceived greenness of campus, perceived restorativeness of campus, and the World Health Organization Quality-of-Life Scale. Results indicate that those with higher perceived campus greenness report greater quality of life, a pathway significantly and partially mediated by perceived campus restorativeness. Future research should help identify effective ways in which university green spaces can be developed as health resources for students.

This study explored the participation of children in walking and bicycling for transportation, school, and various leisure purposes, and the relation with social and physical environmental characteristics and sociodemographics. Detailed individual travel data, including all walking and bicycling trips from a random sample of 4,293 children in the primary-school-age category in the Netherlands were investigated. Specifically, a Bayesian belief network was proposed that derives and represents all direct and indirect relations between the variables. The participation in active travel behavior has a direct relationship with all trip characteristics such as travel time and distance, and trip purpose, and is related to the car possession of the household. The degree of urbanization also is an important explanatory variable for participation in walking and bicycling by children. All the other social and physical environmental characteristics have an indirect influence on travel mode choice.

In industrialized societies, techno-optimism is a belief that human ingenuity, through improved science and technology, will ultimately provide remedies to most current and future threats to human well-being, such as diseases, climate change, and poverty. Here we examine (a) whether techno-optimism is found among Midwestern corn and soybean farmers and (b) how this confidence in human ingenuity influences their support for climate change adaptation. By examining data from a survey of nearly 5,000 grain farmers in the Midwestern United States, we found that greater techno-optimism can reduce farmers’ support for climate change adaptation and increase their propensity to express a preference to delay adaptation-related actions. This study advances our understanding of how social and cognitive factors influence farmers’ attitude toward climate change. Findings from this study can also help extension educators to develop outreach programs that are sensitive to farmers’ views about the ability of science and technology to solve climate change–related issues.

In affluent industrial societies, people tend to mentally classify environmental behaviors like recycling within the domain of morality. Intentions in this area are not based on a thorough calculation (conscious or unconscious) of the balance of costs and benefits but are a function of beliefs in what is right or wrong. I provide a brief review of the literature with the intention of uncovering problems and shortcomings in the framework of the Subjective Expected Utility model and the Theory of Reasoned Action with regard to understanding recycling behavior, and discuss examples of misleading policy conclusions. Within the framework of cognitive psychology, Schwartz's model of altruistic behavior offers a more satisfying starting point for understanding recycling behavior in affluent industrial societies.

Given the aim to motivate consumers to behave in an environmentally friendly manner, there is a need to understand how consumers’ environmental behavior can be influenced and what variables predict environmental behavior. This article applies structural equation models (path analyses) to investigate these issues, with experienced social norm, assumed consequences of behavior and personal norm as independent variables of recycling behavior. The study is based on a Norwegian survey. As predicted, the social norm revealed no direct link to behavior. Rather, the effect of the social norm seemed to depend on an intervening personal norm. The possible social pressure exercised by family members was investigated. Assumed environmental consequences of behavior and reported behavior were found to be only loosely connected. Furthermore, assumed consequences of behavior revealed no mediating effect on the link between personal norm and behavior, which is contrary to what Schwartz’s theory on altruistic behavior would imply.

A survey of several communities was conducted to investigate the public’s response to solid waste issues. This study examines the relation between respondents’ beliefs about environmentally responsible consumerism and environmental attitudes, motives, and self-reported recycling behavior. The study addressed (a) the public’s perception of environment-related product attributes; (b) a sociodemographic characterization of environmentally concerned consumers; and (c) the depiction of the relations between attitudes, motives, recycling behavior, and environmental consumerism. The results indicated that respondents were most concerned about product toxicity and least concerned about product packaging. The data showed that only age and gender were predictive of respondents’ ratings. Several measures of general environmental concern, recycling attitudes, and recycling motives were found to be related to both categories of product attributes; when the measures were examined in combination, different measures were found to be related to each category. Respondents’ self-reported recycling behaviors were found to be related to source reduction and recycling.