Emerald
0094-064X
Cơ quản chủ quản: N/A
Phân tích ảnh hưởng
Các bài báo tiêu biểu
Business intelligence and the new EuropeFirms must constantly monitor and assess the emerging European market, the players, and the instruments and forces of change.
- 1991
“Getting Value from Strategic Planning”There were a lot of eager customers at the Conference Board's annual strategic planning conference in March. Many of us had just read Walter Kiechel's Fortune article about “Smart Corporate Strategy for the 1990s” (February 29, 1988), which presents a remarkable reversal of the publication's skeptical attitude toward strategic management thinking. As a result, I ... ...
Tập 16 Số 3 - Trang 42-48 - 1988
Xerox's productivity plan is worth copyingOur business entered the 1980s bloated with too many workers and wrapped in too many layers of management for the proper supervision of workers. That's hardly a formula for productivity.
Tập 13 Số 3 - Trang 14-17 - 1985
Planning for change in the organizational structureThis article is based on a chapter from the forthcoming Van Nostrand Reinhold/NASCP book by the authors titled The Practice of Planning: Strategic, Administrative, Operational.
Tập 8 Số 2 - Trang 27-31 - 1980
Leadership practices in marketingWhat are the cutting edge leadership practices in marketing today, and how do they differ from what your company is doing? In order to analyze how the most successful companies operate their marketing process, A. T. Kearney recently completed a six‐month study of marketing leadership practices for six multi‐billion dollar corporate sponsors.
- 1994
Long‐range planning is not for everyoneSince the turn of the century management researchers, among others, have exhorted business firms to plan for their future. To us it seems obvious that the greater a firm's commitment to long‐range planning, the greater are its chances for survival and success. Most managers and executives “know” that this is so — they do not have to perform lengthy and costly research on planning to suppor... ...
- 1978
Attack & counterattack: The new game in information technologyA new era of metacompetition is arriving as firms develop the capability to use sophisticated information technology for strategic purposes. This means that the corporate strategist's role is evolving from raising managerial awareness for the need for such systems, to mastering their competitive dynamics. Just a few years ago, the bulk of the strategic information systems (SIS) stories foc... ...
- 1988
Rethinking vision and missionThe following exchange of opinions was condensed from the “Dilemmas of Planning” session, chaired by Dan Simpson, Director of Strategy and Planning, The Clorox Company. The panelists were: Paula Cholmondeley, Vice President, Business Development and Global Sourcing, Owens Corning Fiberglas; Jean‐Yves Gueguen, Vice President, Corporate Planning and Development, American Express; Brian Marsh... ...
- 1994