Journal of Consumer Marketing
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Các bài báo tiêu biểu
Christmas gift giving involvement
Tập 23 Số 5 - Trang 283-291
– The act of giving a gift at Christmas is a form of consumption that invokes different levels of involvement. The purpose of this paper is to explore and measure involvement in parental Christmas gift giving and giving branded items as gifts., – The required information was gathered via a self‐administered survey method distributed to parents with at least one child between the ages of three and ...... hiện toàn bộ
Misusing marketing in misleading voters
Tập 21 Số 5 - Trang 299-300
For countless centuries leaders have used external threats as a way of unifying their populations. In these currently troubled times, political marketers can be tempted to take the easy option of following (or even stimulating) uninformed emotion among their voters rather than assuming moral and intellectual leadership. This article describes a recent example of this and highlights the potential p...... hiện toàn bộ
University students' perceived susceptibility to alcohol retail sales promotions
Tập 30 Số 3 - Trang 283-294
– The purpose of this paper is to examine the relationship between perceived susceptibility to alcohol retailers' sales promotion strategies and young, female university students' intention to buy alcohol and attitude towards alcohol consumption., – Data were collected from a convenience sample of three universities in three OECD countries with high alcohol consumption per capita: Australia (n=305...... hiện toàn bộ
The Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Profitability
Tập 26 Số 6 - Trang 459-460
Compulsive comorbidity and its psychological antecedents: a cross‐cultural comparison between the US and South Korea
Tập 21 Số 6 - Trang 418-434
Compulsion to buy is an important but neglected aspect of consumer behavior. This research uses cross‐cultural data from the USA and South Korea to study compulsive consumption behavior by focusing on individual factors. Three compulsive consumption behaviors (i.e. compulsive buying, compulsive substance abuse, and compulsive gambling/lottery play) are analyzed via structural equation modeling. Th...... hiện toàn bộ
FROM SELLING TO SALES MANAGEMENT: A DEVELOPMENTAL MODEL
Tập 1 Số 3 - Trang 43-52
Despite the importance of developing sales personnel to become sales managers, virtually no attention has been given to this topic in the sales management literature. This paper presents a model that sales executives can use in developing potential sales managers. Valuable sales management skills are identified and methods for providing skill development are offered.