Journal of Consumer Marketing

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Internet advertising will never be the same
Journal of Consumer Marketing - Tập 24 Số 2
Tạo lợi thế cạnh tranh thông qua việc phân tích các khiếu nại tổng hợp Dịch bởi AI
Journal of Consumer Marketing - Tập 11 Số 1 - Trang 15-26
Trong khi nhiều công ty đã phát triển các chương trình để xử lý các khiếu nại cá nhân, thì ít công ty thực hiện các chương trình để phân tích các khiếu nại tổng hợp theo thời gian. Bài báo này nhằm lấp đầy khoảng trống đó và phác thảo một phương pháp để phân tích và quản lý các khiếu nại tổng hợp. Đây là một phần quan trọng của một chương trình quản lý khiếu nại hoàn chỉnh.
#quản lý khiếu nại #phân tích khiếu nại #lợi thế cạnh tranh #chiến lược doanh nghiệp
Integrating science into web design: consumer‐driven web site optimization
Journal of Consumer Marketing - Tập 26 Số 4 - Trang 286-298
– This paper sets out to explore different approaches to optimizing web sites based on consumer preferences, introducing the most advanced form of landing page optimization, multivariate landing page optimization, and its variations. The approach aims to allow for the testing of a large number of web page prototypes with consumers and find real optimal solutions on an aggregated, segmented and ind...... hiện toàn bộ
Strategic Marketing for the Digital Age
Journal of Consumer Marketing - Tập 17 Số 4 - Trang 358-372
Ten tips to winning at consumer centricity: for retailers and manufacturers
Journal of Consumer Marketing - Tập 26 Số 6 - Trang 450-454
– The purpose of this paper is to offer retailers and manufacturers tips on adopting a comprehensive consumer‐centric approach to business in order to maintain a competitive edge in the retail marketplace., – The approach takes the form of exploring the benefits and challenges of adopting a consumer‐centric marketing approach by offering real‐world examples and statistics to retailers and manufact...... hiện toàn bộ
Using multiple methods to identify theme lines for media marketing campaigns to promote Medicare information sources
Journal of Consumer Marketing - Tập 23 Số 6 - Trang 351-356
– The purpose of this study is to use multiple consumer research methods to examine perceptions of theme lines for media campaigns to promote awareness of Medicare information sources., – Participants were senior Medicare beneficiaries, their informal family caregivers, and coming‐of‐agers who will shortly be eligible for Medicare. To permit comparisons among methods, both qualitative focus groups...... hiện toàn bộ
Social class influences on purchase evaluation criteria
Journal of Consumer Marketing - Tập 19 Số 3 - Trang 249-276
This article investigates social class, income and gender effects on the importance of utilitarian and subjective evaluative decision criteria over a variety of products considered more and less socially significant. Variations in attitude, motivation and value orientations associated with differences in occupational opportunities and demands, childhood socialization patterns and educational influ...... hiện toàn bộ
TWO QUESTIONS ALMOST EVERYONE FORGETS TO ASK THEIR ADVERTISING AGENCY
Journal of Consumer Marketing - Tập 2 Số 3 - Trang 45-53
Principles cannot improve a creative product. Only increased creativity can improve a creative product. Adherence to certain principles can, however, help increase creativity and insure that the creative people get the information they need in a form they can use. Principles can provide afunctional set of parameters within which the creative process can most productively occur. And by identifying ...... hiện toàn bộ
Compulsive comorbidity and its psychological antecedents: a cross‐cultural comparison between the US and South Korea
Journal of Consumer Marketing - Tập 21 Số 6 - Trang 418-434
Compulsion to buy is an important but neglected aspect of consumer behavior. This research uses cross‐cultural data from the USA and South Korea to study compulsive consumption behavior by focusing on individual factors. Three compulsive consumption behaviors (i.e. compulsive buying, compulsive substance abuse, and compulsive gambling/lottery play) are analyzed via structural equation modeling. Th...... hiện toàn bộ
FROM SELLING TO SALES MANAGEMENT: A DEVELOPMENTAL MODEL
Journal of Consumer Marketing - Tập 1 Số 3 - Trang 43-52
Despite the importance of developing sales personnel to become sales managers, virtually no attention has been given to this topic in the sales management literature. This paper presents a model that sales executives can use in developing potential sales managers. Valuable sales management skills are identified and methods for providing skill development are offered.
Tổng số: 24   
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