Journal of Consumer Marketing
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Integrating science into web design: consumer‐driven web site optimization
Journal of Consumer Marketing - Tập 26 Số 4 - Trang 286-298
– This paper sets out to explore different approaches to optimizing web sites based on consumer preferences, introducing the most advanced form of landing page optimization, multivariate landing page optimization, and its variations. The approach aims to allow for the testing of a large number of web page prototypes with consumers and find real optimal solutions on an aggregated, segmented and ind......
Social class influences on purchase evaluation criteria
Journal of Consumer Marketing - Tập 19 Số 3 - Trang 249-276
This article investigates social class, income and gender effects on the importance of utilitarian and subjective evaluative decision criteria over a variety of products considered more and less socially significant. Variations in attitude, motivation and value orientations associated with differences in occupational opportunities and demands, childhood socialization patterns and educational influ......
Compulsive comorbidity and its psychological antecedents: a cross‐cultural comparison between the US and South Korea
Journal of Consumer Marketing - Tập 21 Số 6 - Trang 418-434
Compulsion to buy is an important but neglected aspect of consumer behavior. This research uses cross‐cultural data from the USA and South Korea to study compulsive consumption behavior by focusing on individual factors. Three compulsive consumption behaviors (i.e. compulsive buying, compulsive substance abuse, and compulsive gambling/lottery play) are analyzed via structural equation modeling. Th......
Misusing marketing in misleading voters
Journal of Consumer Marketing - Tập 21 Số 5 - Trang 299-300
For countless centuries leaders have used external threats as a way of unifying their populations. In these currently troubled times, political marketers can be tempted to take the easy option of following (or even stimulating) uninformed emotion among their voters rather than assuming moral and intellectual leadership. This article describes a recent example of this and highlights the potential p......
Attention!(How to Interrupt, Yell, Whisper, and Touch Consumers)
Journal of Consumer Marketing - Tập 18 Số 4 - Trang 368-376
Spot the difference: consumer responses towards counterfeits
Journal of Consumer Marketing - Tập 18 Số 3 - Trang 219-235
Examines consumers’ motivation for buying counterfeits or pirated goods. The findings indicated that, compared to those who did not buy pirated music CDs, those who bought the counterfeits viewed such purchases as less risky, and trusted stores that sell counterfeits more. They did not see counterfeits as too unfair to singers or the music industry, thought they benefit the society more, and did n......
Tạo lợi thế cạnh tranh thông qua việc phân tích các khiếu nại tổng hợp Dịch bởi AI
Journal of Consumer Marketing - Tập 11 Số 1 - Trang 15-26
Trong khi nhiều công ty đã phát triển các chương trình để xử lý các khiếu nại cá nhân, thì ít công ty thực hiện các chương trình để phân tích các khiếu nại tổng hợp theo thời gian. Bài báo này nhằm lấp đầy khoảng trống đó và phác thảo một phương pháp để phân tích và quản lý các khiếu nại tổng hợp. Đây là một phần quan trọng của một chương trình quản lý khiếu nại hoàn chỉnh.
#quản lý khiếu nại #phân tích khiếu nại #lợi thế cạnh tranh #chiến lược doanh nghiệp
Ten tips to winning at consumer centricity: for retailers and manufacturers
Journal of Consumer Marketing - Tập 26 Số 6 - Trang 450-454
– The purpose of this paper is to offer retailers and manufacturers tips on adopting a comprehensive consumer‐centric approach to business in order to maintain a competitive edge in the retail marketplace., – The approach takes the form of exploring the benefits and challenges of adopting a consumer‐centric marketing approach by offering real‐world examples and statistics to retailers and manufact......
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