We think you agree: The detrimental impact of the false consensus effect on behavior

Springer Science and Business Media LLC - Tập 21 - Trang 293-318 - 2002
Kathleen P. Bauman1, Glenn Geher2
1University of Maine USA
2State University of New York, New Paltz

Tóm tắt

Two studies were designed to examine the impact of the false consensus effect on behavior (FCE; Ross, Greene, & House, 1977). False consensus is a form of social projection whereby individuals overestimate the degree to which others share their characteristics or beliefs. In a modified test of the theory of reasoned action, Study 1 demonstrated that the FCE independently predicts behavioral intentions regarding important social issues in a sample comprised of 205 college students. Further, results indicated that self-monitoring moderates the extent to which the FCE predicts behavioral intentions (specifically, as hypothesized, the FCE is a stronger predictor of behavior for high self-monitors). Because of the prevalence of the FCE among college students regarding potentially harmful social behaviors, Study 2 was designed to eliminate the FCE by differentially presenting students (N = 280) with alternative viewpoints regarding various issues. Presenting both sides of an argument using video-based stimuli effectively reduced the FCE. Recommendations for interventions that effectively promote beneficial social norms are discussed.

Tài liệu tham khảo

Chan, D.K., & Fishbein, M. (1993). Determinants of college women's intentions to tell their partners to use condoms. Journal of Applied Social Psychology, 23, 1455–1470.

Chassin, L., Presson, C.C., Sherman, S.J., Corty, E., & Olshavsky, R.W. (1984). Predicting the onset of cigarette smoking in adolescents: A longitudinal study. Journal of Applied Social Psychology, 14, 224–243.

Festinger, L. (1954). A theory of social comparison. Human Relations, 7, 117–140.

Morrison, D.M., Gillmore, M.R., & Baker, S.A. (1995). Determinants of condom use among high-risk heterosexual adults: A test of the theory of reasoned action. Journal of Applied Social Psychology, 25, 651–676.

Norman, N.M., & Tedeschi, J.T. (1989). Self-presentation, reasoned action, and adolescents' decisions to smoke cigarettes. Journal of Applied Social Psychology, 19(1), 543–558.

Sherman, S.J., Presson, C.C., Chassin, L., Corty, E., & Olshavsky, R. (1983). The false consensus effect in estimates of smoking prevalence: Underlying mechanisms. Personality and Social Psychology Bulletin, 9, 197–207.

Suls, J., & Wills, T. (Eds.). (1991). Social comparison: Contemporary theory and research. Hillsdale, NJ: Erlbaum.

Tashakkori, A., & Thompson, V. D. (1992). Predictors of intention to take precautions against AIDS among black college students. Journal of Applied Social Psychology, 22, 736–753.

van den Putte, B. (1991). Twenty years of the theory of reasoned action of Fishbein and Ajzen: A meta-analysis. Unpublished manuscript, University of Amsterdam, The Netherlands.