User-generated versus designer-generated products: A performance assessment at Muji

International Journal of Research in Marketing - Tập 30 - Trang 160-167 - 2013
Hidehiko Nishikawa1, Martin Schreier2, Susumu Ogawa3
1Hosei University, Faculty of Business Administration, 2-17-1 Fujimi, Chiyoda-ku, Tokyo, 102-8160 Japan
2WU Vienna University of Economics and Business, Marketing Department, Augasse 2-6, Vienna, 1090 Austria
3Kobe University, School of Business Administration, 2-1 Rokkodai-cho Nada-ku, Kobe Hyogo, 657-8501 Japan

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International Journal of Research in Marketing

Tập 30

160-167

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