Understanding the Antecedents of Intention to Use Mobile Internet Banking in India: Opportunities for Microfinance Institutions

Strategic Change - Tập 24 Số 3 - Trang 207-224 - 2015
Douglas Bryson1, Glyn Atwal2, Himadri Roy Chaudhuri3, Kartik Dave4
1ESC Rennes School of Business, France
2Burgundy School of Business, France
3International Management Institute, India
4Birla Institute of Management Technology, India

Tóm tắt

Microfinance institutions in India need to act upon opportunities to extend their reach concentrating their marketing efforts on factors that predict consumers’ intention to use mobile Internet banking.

Từ khóa


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