The new marketing—Developing long-term interactive relationships
Tóm tắt
Từ khóa
Tài liệu tham khảo
de Ferrer, 1986, A case for European management, International Management Development Review, 2, 275
1985
1982
Fisk, 1985
Cooke, 1986, What is business and industrial marketing?, Journal of Business and Industrial Marketing, 1, 9, 10.1108/eb006008
Sheth, 1976
Schön, 1983
Normann, 1984
Hammarkvist, 1982
McKenna, 1985
Rodgers, 1986
Webster, 1972
Grönroos, 1979, An applied theory for marketing industrial services, Industrial Marketing Management, 1
Lehtinen, 1985, Improving service quality by analyzing the service production process, 110
Grönroos, 1986, Service orientation in industrial marketing
Ford, 1986, How do companies interact?, Industrial Marketing and Purchasing, 1
Ohmae, 1985
Iaccoca, 1984
Ishikawa, 1985
Melan, 1986
Gummesson, 1987
Grönroos, 1983
Grönroos, 1984
Gummesson, 1985, Applying service concepts in the industrial sector—towards a new concept of marketing