The Roles of Gender and Motivation as Moderators of the Effects of Calorie and Nutrient Information Provision on Away-from-Home Foods

Journal of Consumer Affairs - Tập 43 Số 2 - Trang 249-273 - 2009
Kenneth Bates1, Scot Burton2, Elizabeth Howlett3, Kyle A. Huggins4
1Kenneth Bates is an assistant professor of marketing in the School of Business Administration, University of San Diego ([email protected]).
2Scot Burton ([email protected]) and
3Elizabeth Howlett ([email protected]) are professors of marketing in the Sam M. Walton College of Business, University of Arkansas.
4Kyle Huggins is an assistant professor in the College of Business, James Madison University ([email protected]).

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