The Influence of Regulatory Focus on Risky Decision‐Making

Applied Psychology - Tập 57 Số 2 - Trang 335-359 - 2008
Peter Bryant1, Richard Dunford1
1Macquarie Graduate School of Management, Macquarie University, Sydney, Australia

Tóm tắt

Although studies show that regulatory focus influences decision making and risk taking, theories of risky decision making typically conflate different regulatory orientations and the related distinctions between the positive and negative risks associated with acts of omission and commission. In contrast, we argue that different regulatory orientations influence risk perception and risk propensity in different ways and underpin complex emotional responses in risky decision making. We propose a new model of these processes and suggest that regulatory focus may be important in priming and managing risk taking behavior. We conclude by discussing implications for research and practice.Bien que des recherches montrent que le centre de régulation influence la prise de décision et la prise de risque, les théories de la prise décision risquée regroupent habituellement différentes formes de régulation et les distinctions connexes entre les risques positifs et négatifs associés au passage à l’acte ou non. Contrairement à ces théories, nous avançons que les différentes formes de régulation influencent la perception et la propension au risque selon différentes modalités et sous‐tendent les réponses émotionnelles complexes dans la prise de décision risquée. Nous proposons un nouveau modèle de ces processus et suggérons que le centre de régulation peut être important dans l’amorce et la gestion du comportement de prise de risque. Nous concluons en discutant des implications de ces résultats pour la recherche et la pratique.

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Applied Psychology

Tập 57 Số 2

335-359

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