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Sự Hài Lòng Chủ Quan và Trách Nhiệm Xã Hội của Doanh Nghiệp: Một Khảo Sát Khám Phá Quan Điểm của Người Úc
Tóm tắt
Trong suốt thập kỷ qua, sự quan tâm và chú ý đến sự hài lòng chủ quan của xã hội ngày càng tăng; tuy nhiên, có rất ít nghiên cứu thực nghiệm khám phá trách nhiệm xã hội, vai trò và đóng góp của doanh nghiệp, bất chấp việc doanh nghiệp là một trong những tổ chức xã hội cốt lõi của các xã hội hiện đại. Thông qua một cuộc khảo sát 1319 người Úc, nghiên cứu này xem xét những quan điểm của công chúng về trách nhiệm xã hội của doanh nghiệp nhằm nâng cao sự hài lòng chủ quan. Các phát hiện cho thấy công chúng tin rằng doanh nghiệp có một phần trách nhiệm xã hội đối với sự hài lòng chủ quan. Các phân tích khám phá cho thấy rằng sự ủng hộ mạnh mẽ hơn từ các phân khúc ít đặc quyền hơn của công chúng Úc, và rằng một mức độ trách nhiệm xã hội cao hơn được mong đợi từ các bên liên quan gần gũi hơn (ví dụ: nhân viên) so với các bên liên quan xa hơn (ví dụ: khách hàng). Ngoài ra, các hoạt động kinh doanh nâng cao sự hài lòng chủ quan có thể dẫn đến các kết quả công cụ khả thi liên quan đến hiệu suất kinh doanh. Mặc dù các phát hiện cần được xác nhận trong các mẫu khác và sử dụng các thiết kế nghiên cứu thay thế, nhưng kết quả cho thấy rằng các cuộc tranh luận chính sách liên tục về các yếu tố xã hội khác nhau ảnh hưởng đến sự hài lòng của xã hội có thể được hưởng lợi từ việc xem xét vai trò và trách nhiệm của doanh nghiệp.
Từ khóa
#hài lòng chủ quan #trách nhiệm xã hội của doanh nghiệp #quan điểm công chúng #ÚcTài liệu tham khảo
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