Structure in product line management: The role of formalization in service elimination decisions

Springer Science and Business Media LLC - Tập 35 Số 4 - Trang 475-491 - 2007
Paraskevas C. Argouslidis1, George Baltas1
1Department of Marketing and Communication, Athens University of Economics and Business, 76 Patision Avenue, 10434, Athens, Greece

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