Social CRM: How companies can link into the social web of consumers

Journal of Direct, Data and Digital Marketing Practice - Tập 13 Số 1 - Trang 3-10 - 2011
Olaf Acker, Florian Gröne1, Fares Akkad, Florian Pötscher1, Rami Yazbek
1Booz & Company GmbH, Anna-Louisa-Karsch Str. 2, Berlin, 10178, Germany

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Tài liệu tham khảo

Peterson, M., Koch, V., Gröne, F. and Vo, K. (2009) ‘Online customers, digital marketing: The CMO–CIO connection', Booz & Company, http://www.booz.com/media/uploads/Online_Customer_Digital_Marketing.pdf .

Peterson, M., Gröne, F., Kammer, K. and Kirscheneder, J. (2009) ‘Multi-channel customer management: Delighting consumers driving efficiency', Booz & Company, http://www.booz.com/media/uploads/Multi-Channel_Customer_Management.pdf .