Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

Journal of Marketing Research - Tập 29 Số 3 - Trang 314 - 1992
Christine Moorman1, Gerald Zaltman2, Rohit Deshpandé3
1Assistant Professor of Marketing, Graduate School of Business, University of Wisconsin, Madison.
2Joseph C. Wilson Professor of Marketing, Graduate School of Business Administration, Harvard University.
3Professor of Marketing, Amos Tuck School of Business Administration, Dartmouth College.

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Journal of Marketing Research

Tập 29 Số 3

314

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