Relationship Marketing: the Importance of Customer-Perceived Service Quality in Retail Banking

Service Industries Journal - Tập 16 Số 3 - Trang 287-304 - 1996
Maria Holmlund1, Sören Kock1
1the Swedish School of Economics and Business Administration , Department of Marketing and Corporate Geography , PO Box 479, Helsingfors, FIN-00101, Finland

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