Marketing driving creative and sales teams in digital supply chain — Interview with Matthew Gonnering, Vice President of Sales and Marketing for Widen Enterprises

A conversation between Michael Moon (MM) and Matthew Gonnering (MG) discussing marketing, sales, and creative operations and the changing processes as a result of new technologies. Marketing teams become sponsors of the change shaping the behaviors of sales operations and contributing to the creative workflows. Michael and Matthew discuss the roles and trends of sales, marketing and creative teams and the effect Web 2.0 has had on the process. In their conversation, they isolate how Widen has advanced their marketing services and product line to include screen cast video production and expansion into an on-site digital embassy complementing the hosted platform.